Why Your Business Needs Social Media to Succeed
Social media isn’t just the wave of the future—it’s the wave that businesses are riding right now. From restaurants to retail stores, photographers to PR firms, business owners and executives are learning that in order to be successful, a strategic social media presence is incredibly important. For consumers around the world, it’s a part of their daily routine to log on to sites like Facebook, Twitter and Instagram, where they see posts and updates from their favorite retailers, brands, etc. Is your company one of them?
Why social media? For many customers, it’s their preferred form of interaction. Customers enjoy the immediacy of communication via social media. In the past, in order to communicate praise or resolve a complaint, customers had to fill out contact forms, wait on e-mailed responses from a representative of that company, or (even worse!) pick up a phone and spend time navigating phone menus and being placed on hold in order to speak to someone in real time. With social media, all of that dissolves. Customers now have a public forum in which to post positive reviews or voice complaints with a product or service. Even better—this gives your company the opportunity to interact with them in a transparent, immediate, personal fashion. In this way, having a social media presence is a win for everyone.
Advertising through social media is a free and effective way to attract new customers and keep current customers returning for more. You can tell customers about the new program your company has just started, the sale that will be coming, or you can tweet/post coupon codes. All of this can be done in a more personal, casual format than traditional advertising, as communication via social media is as though you’re having a one-on-one conversation with your customers.
Your Business Needs Social Media to Succeed
Social media is unlike any other form of advertising in that it is dynamic, rather than static. From day to day and even minute to minute, you can tailor your brand and put the face of your business out there through the images, videos and message you post and tweet to your followers. Every post/tweet is representative of your company, however, and it’s important that the material be well-written, good quality content that is posted for the purpose of driving sales. To successfully sell your product, you have to sell the experience of doing business with your company and your brand. A social media consultant can help you create this experience through a strategic choice of tone, targeted keywords and overall style that best represents your business. Consultants know how best to target your company’s specific audience; social media tools enable them to seek out your customers based on such factors as geographic region, income, gender, age, as well as a variety of other demographics. They can help you figure out measurable goals you’d like to achieve through your online presence and how best to successfully achieve them.
In this day and age, a social media presence is a must in order to keep up with the competition. A strategic and successful social media campaign is the best way to interact with current customers, as well as target and reach out to new ones. Is your company missing out? Are you letting the wave of social media success pass you by?