The Importance of Brand Values Having a ‘Brand’ is more than just a logo or a slogan – the term encapsulates the entirety of your business and influences how customers perceive you. The way you handle your brand image is vital in determining opinion and gaining market leadership. Your brand values are the foundation […]
Why Branding is So Important for Your Small Business When you think of a ‘brand’ the first thing that may come to mind is your product – how it looks and what it is called. This is an important part of branding, but it is only one small portion of it.
What Your Brand Says About Your Business Big brands are memorable for a reason – think of all the big brand names you can; each one evokes a different image but has a certain something that stands out: a logo, a catchphrase, a colour scheme, or a certain attribute of the product design. Why is […]