Using Twitter for Business Marketing To effectively use Twitter for your business marketing, it needs to be broken down and looked at in four sections: How your business should be Tweeting Finding Customers (Lead Generation) Public Relations (PR) and Networking Best Practices
Social Media for Customer Service Social Media for Customer Service – In an increasingly digital market, customers expect a certain level of online engagement, with faster response times in all areas of their shopping experience – it’s not just the ease of initial purchase or a quick shipping (or collection) option that these expectations relate […]
Why Branding is So Important for Your Small Business When you think of a ‘brand’ the first thing that may come to mind is your product – how it looks and what it is called. This is an important part of branding, but it is only one small portion of it.
Customer Experience Customer Experience is of paramount importance in the digital age. Businesses and companies of all sizes and types need to not only be aware of, and reactive to the technologies and platforms that connect them to their customers but the way in which they use them as well. How a business chooses to […]
Visual Storytelling In this ever-changing world in which we’re living, do you often find yourself overwhelmed? Many people find that, when it comes it to selling the story and the vision of their company, it can be quite tough to hit the right notes. Rather than having a long-form blurb about your company or a […]
Digital Innovation It seems like every time you turn around, there’s another new technology that leaves what you currently have in the dust. Digital innovation is a tough business, and you don’t want your business to be left behind. Here’s how to keep up the pace to avoid being left in the dust.
What Your Brand Says About Your Business Big brands are memorable for a reason – think of all the big brand names you can; each one evokes a different image but has a certain something that stands out: a logo, a catchphrase, a colour scheme, or a certain attribute of the product design. Why is […]
Digital Trends in 2016 Are you a digital trendsetter? Maybe you’re just a tech-savvy company who wants to up their technology game, and you need a little help figuring out what digital trends you should pay the most attention to in 2016. Whatever your experience level, knowing what’s hot and what’s not will give you […]
How to Get the Best Results with Mobile SEO Have you ever given any thought to optimising your mobile website for SEO? If not, you need to keep reading! Using SEO optimisation for your mobile website is just as important as it is for the PC or Mac pages, so pay close attention to learn […]