Getting A Taste for Dubai – Interview with Khawar Jamil Today we’re speaking with Khawar Jamil. Khawar is Executive direct of Kj Rocker F.Z.E with over 7 years experience in performance marketing and creating digital marketing strategies for small businesses. He writes for kjrocker.com and is also co founder of dxbblog.aeThank you for […]
Social Media and Digital Marketing in the UAE One of the most difficult challenges any business has to face is identifying new customers and encouraging them to engage with their brand – with the end goal of converting these leads into sales. Before the Digital Age, word of mouth and traditional media exposure (such […]
Getting a Taste for Dubai – Interview with Hana Khan Today we’re speaking with Hana Khan. Hana is a creative, enterprising and results focused professional with experience in developing marketing strategies, client relations, PR, social media marketing, and copy-writing. She also writes a blog about her experiences with different Food and Beverage experiences.
Using Twitter for Business Marketing To effectively use Twitter for your business marketing, it needs to be broken down and looked at in four sections: How your business should be Tweeting Finding Customers (Lead Generation) Public Relations (PR) and Networking Best Practices
Making the Most of Your Blog Content: An Interview with MissingLettr’s Founder, Ben Having great blog content is increasingly more important when increasing your reach and customer engagement rates – ‘websites with blogs have 434% more indexed pages.’ (Source) But once you’ve got your content out there, what else can you do with it? […]
Social Selling Explained The use and growth of social media in the last few years has had a huge impact on the way businesses and companies conduct themselves – from advertising to customer service and selling directly on those platforms, there has been a great deal to learn about and adjust to. There are now […]
Why Branding is So Important for Your Small Business When you think of a ‘brand’ the first thing that may come to mind is your product – how it looks and what it is called. This is an important part of branding, but it is only one small portion of it.
Customer Experience Customer Experience is of paramount importance in the digital age. Businesses and companies of all sizes and types need to not only be aware of, and reactive to the technologies and platforms that connect them to their customers but the way in which they use them as well. How a business chooses to […]
Marketing is Not Sales For many big companies, there will be a marketing department and a separate sales department. But in smaller businesses, the roles may merge and people wear more than one hat. However, this can lead to a confusion about the difference between the roles that means sometimes people think that a marketing […]
Why is Website Design So Important? Having an online presence is crucial for almost any type of business today. Whether you sell products or services through the site or simply use it as a way to show customers that your business exists, the website is an integral part of the marketing and advertisement strategy. But […]