Getting A Taste for Dubai – Interview with Khawar Jamil Today we’re speaking with Khawar Jamil. Khawar is Executive direct of Kj Rocker F.Z.E with over 7 years experience in performance marketing and creating digital marketing strategies for small businesses. He writes for kjrocker.com and is also co founder of dxbblog.aeThank you for […]
Social Media and Digital Marketing in the UAE One of the most difficult challenges any business has to face is identifying new customers and encouraging them to engage with their brand – with the end goal of converting these leads into sales. Before the Digital Age, word of mouth and traditional media exposure (such […]
Managing a Social Media Crisis Social Media is a huge part of the digital experience, it connects brands with their audience, and allows consumers to share experiences with one another – and with 2.789 billion social media users worldwide, the potential reach in a short space of time is astounding.
Keeping Up to Date with the Latest Food Trends The Food and Beverage (F&B) industry is a rich and vibrant one – influenced not only by cuisines from across the globe, but also by consumer tastes and ever changing technologies that bring new innovations in food preparation and availability – and often change the focus […]
Getting a Taste for Dubai – Interview with Hana Khan Today we’re speaking with Hana Khan. Hana is a creative, enterprising and results focused professional with experience in developing marketing strategies, client relations, PR, social media marketing, and copy-writing. She also writes a blog about her experiences with different Food and Beverage experiences.
Using Twitter for Business Marketing To effectively use Twitter for your business marketing, it needs to be broken down and looked at in four sections: How your business should be Tweeting Finding Customers (Lead Generation) Public Relations (PR) and Networking Best Practices
Making the Most of Your Blog Content: An Interview with MissingLettr’s Founder, Ben Having great blog content is increasingly more important when increasing your reach and customer engagement rates – ‘websites with blogs have 434% more indexed pages.’ (Source) But once you’ve got your content out there, what else can you do with it? […]
What is Social Media Advocacy? Social Media Advocacy is the process of using personal social media channels to promote and share business posts and content with friends and associates. It can be roughly divided into three sections: Personal Advocacy – Where you personally share your company’s posts, blogs, tweets, etc. Employee Advocacy – Where your […]
Social Media for Customer Service Social Media for Customer Service – In an increasingly digital market, customers expect a certain level of online engagement, with faster response times in all areas of their shopping experience – it’s not just the ease of initial purchase or a quick shipping (or collection) option that these expectations relate […]
Social Selling Explained The use and growth of social media in the last few years has had a huge impact on the way businesses and companies conduct themselves – from advertising to customer service and selling directly on those platforms, there has been a great deal to learn about and adjust to. There are now […]