Content marketing is often described as both the present and the future of marketing. It reflects a growing dissatisfaction with the old ways of advertising, with the hard sell and the repetitive advert that virtually bullies customers into buying. A quality content marketing strategy uses a variety of strategies to attract customers by offering value and quality without the hard sell.
What is Content Marketing?
Content marketing is a strategic marketing approach that speaks to a clearly defined audience with valuable, relevant, and consistent content. This in turn, brings profitable customer action, be it the purchase of a product, a service or simply moving to the next stage in the sales funnel.
Good content marketing should engage the customer by providing interesting information that answers a question, helps them relieve a pain point, or entertains. This approach:
- Educates Customers
- Drives Traffic
- Improves SEO
- Generates Leads
- Promotes Integrated Marketing
"With an abundance of energy and thorough subject knowledge Virtual Solutions has helped our new business develop its online presence. They continue to guide us on our journey with humour and tenacity; being flexible to our evolving needs. Can highly recommend." Eliot Seaborn-Wren, The Carlton Hotel
Creating the Right Content
Good content should be strategic and considered – quantity does not win over quality in the modern arena. One high-quality piece of content can beat ten mediocre ones but not everyone can produce that kind of content on a regular basis, most businesses simply don’t have the time or resources. That’s where Virtual Solutions can help.
We look at the kind of content your customers want – whether this is the general public or other businesses. Business to business content marketing is as important as content created for consumers and requires a slightly different approach but the same focus on quality and relevance remains the same.
We look at the overall aims of your business to help assess what will work. We don’t produce ‘filler’ articles or ‘clickbait’ aimed just to try and attract attention on social media without delivering on its promise. All of our articles, eBook, white papers, scripts and press releases are based on relevant keywords or phrases and fit into a plan – one that sees your business grow. All of our content is of the highest quality and written in your brand’s ‘voice’.
Content marketing should be used as part of a complete inbound marketing strategy and again, we can help you formulate this. We can assist with identifying your customer’s requirements, the level of service they want from your business and the type of information you can provide to satisfy their needs.
By creating targeted buyer personas and mapping out the customer journey, we’ll build a comprehensive strategy which includes content and other inbound marketing approaches. Working alongside a branding strategy, this means we can improve the position of your business and move towards your short and long term goals in a comprehensive and cohesive way.
If your business needs to breathe fresh air into its content marketing strategies or is creating one for the first time, we can help you. By working in partnership with your business we’ll nurture a long-term relationship with you that means we understand your customers and can ensure that everything your company publishes fits into this plan.