Top 10 Marketing Tools for 2017
Whether a business has a small budget for marketing or a massive budget, there are tools that can help with their efforts – and some of them can also be used free of charge. In fact, there are so many tools that you can spend more time looking through them all than you do actually form your marketing efforts. So to help you find the most helpful and productive tools out there, we have compiled a list of our top 10 marketing tools for 2017.
Grammarly is the next step up to the built-in spelling and grammar checker that you find in most word processing software. While it isn’t strictly speaking one of the digital marketing tools, it is crucial to ensuring all your marketing efforts are well written, grammatically correct and properly punctuated. The software is free to use though there are limits and you can upgrade it to get the premium subscription and help such as information about each error.
Michael Mager, Grammarly marketing analyst advises “When marketers take the time to write accurately, they signal their credibility. Typos and grammar errors, on the other hand, can indicate carelessness. Proofreading is the best way to ensure not only that your message is clear but also that your brand cares about professionalism.”
You use the software via the web browser where you can either write the document or paste it for analysis. There is also an extension for Microsoft Office Word to check as you type.
Hootsuite is a social media scheduling software that makes it much easier to post to social media on a regular basis. You can use three accounts for free and there are various upgrade options if you need more than this. It has apps to use through smartphones and a browser app that makes sharing content you see on the internet much easier.
Among the other features that are very useful for marketers are the Suggestions. This is an area where you can enter three keywords relevant to your business and get suggestions from around the web for curated content. You can schedule this with a click of a button onto time slots you have created based on the website’s recommendations. This means you can schedule days ahead to offer interesting content to your readers alongside your own blog posts or marketing materials.
MissingLttr is another way to automate your social media marketing and make the whole process less time-consuming. The software takes the posts that you have added to social media and uses them to create a campaign where snippets of the content are used to create unique posts about the topic. So rather than simply re-sharing the same content every time, it shares new content that increases the chances that someone sees a piece they are interested in.
With the software, you can create in the region of 12 months’ worth of social media content and all you need to do is approve the content that the software creates. Once you have done this, it takes over and you don’t need to do anything else.
Regardless of the type of business you are in, one thing is for certain – the need to schedule tasks and remember to do them. This is where Asana comes in. The software is a project management software and far more advanced than a merely to do list – you can create projects, add tasks and even sections within the project to assign those tasks to. So you can create a section for each customer, for example, and then list the tasks to do for that customer such as publishing a blog post, updating social media or sending email newsletters.
Another useful trait of Asana is the ability to collaborate with your team or even with others outside your organisation. So this allows you to assign tasks to certain people with due dates, add repeating features if the item will need doing weekly or periodically and mark them as done once complete. It also works well when using freelancers or other companies as you can all easily see what tasks are to be completed.
If you have ever tried to master Photoshop and not managed, then you will love Canva. This is a graphic design tool for people who aren’t graphic designers and one of the big benefits of it is that it has a massive bank of ideas to use. Want a graphic for Pinterest to advertise your latest product? Then you can use one of the templates, swap out photographs and change the wording.
The basic system is free to use and there is an upgraded option which allows you to store brand colours and fonts, save templates to files and have access to more templates. It recently added charts to its range, allowing you to add pie charts and graphs to your graphics and easily create data-driven infographics. There is even a large number of photos to purchase if you want something special with the price being just $1 per item.
Moz offers a range of tools, some of which are free and some are part of their subscription service. One of the most famous is through their Moz Bar with its rating scores for websites – the domain authority or DA is one of the metrics used to see how authoritative any given website currently rates. They also offer a keyword research tool, SEO audit and crawl services and backlink research as well as a range of other marketing resources that can help businesses of all sizes.
Moz also has a range of local tools to help companies build up their local presence. It includes looking at data on aggregators held about the company and ensuring that information is searchable so that when potential customers look for the business, they can find it. They offer the service on a per-listing basis that makes it cost effective.
To find content to share, you can spend hours trawling around the internet or you can use Feedly to collect those RSS feeds into one place and review them from there. The site is free to use although there is a subscription service for advanced integrations and you can store feeds in folders around topics or businesses. It makes it much easier to find the right content to share across social media.
The Pro service also includes the new Shared Collections feature where you can collate a collection of reading sources and share them with the public or with colleagues. This means you can provide information to colleagues or even compile the company’s blog posts in one place to share with the public.
DropBox is a cloud storage site where you can store documents, photos, videos and files then access them across any device that is authorised to your account. It also makes sharing these things much easier and teams can all edit the same document within the software. You can also send files to someone so that they can access them on their own folder if you want a specific person only to receive the document or content. And because it is a cloud-based service, there is no worry about it malfunctioning or data being lost as it isn’t stored anywhere physically.
Mail Chimp is one of the original and still most popular email marketing software tools and is perfect to help you build your email list. It is free to use up to 2,000 subscribers and up to 12,000 emails per month then there are upgraded options that allow you more subscribers but also access to more features. These features include automation and delivery by time zone that allows you to offer a more personalised experience to your subscribers.
The software also has a number of integrations to help collect those crucial email addresses including with WordPress, Facebook and Twitter. These built-in signup forms can be customised and added to different places around the website from your homepage to your checkout process.
BuzzSumo makes it onto most lists of the best marketing tools because it helps you understand one of the ever-changing areas of marketing – keywords. You can look at online trends and the performance of keywords across recent and longer time frames through the tool. You can also see things such as social shares and other features that content has received to see what does well. It also helps you to find influencers, a big part of many marketing strategies currently. You can see who is talking about your topics and then look at approaching them to work with your brand.
Another element of the software is doing competitor research. You can look at what topics your competitors have published, what has been most shared and see what has been the most popular on social media. You can even use it to see who has linked to an article.
Top Marketing Tools for 2017
Getting the best digital marketing tools are key to being successful in your efforts and these 10 are among the best available. Increasingly, businesses are realising that while the personal touch is important for customers, it doesn’t mean that every job has to be done by a person and that automation and clever software can save a lot of work.