7 Reasons Why Your Business Should Invest in SEO
SEO stands for Search Engine Optimisation, and put simply is the process of getting free, natural and relevant traffic to your website. Recently, there has been talk that SEO is no longer as relevant and the approach is somewhat dated. However, this truly is not the case – there are clear benefits to ensuring that your website has an up to date and functioning SEO in operation.
Here are seven reasons why your business should ensure its SEO strategy is clearly defined and working hard for you:
1. A Good Return on Investment
One of the main reasons why SEO remains a powerful tool for businesses to promote their online presence is because it offers a good return on investment. Pay per click or social media advertising can be a good way to reach new customers, or reconnect with existing ones – but there is a much higher cost point to this approach than with SEO.
For example, if you use a company who offer SEO business services and they enable your page to rank at the top end of search results, you are likely to see as much as 33% more engagement from users over time. This result shows that the return on investment into SEO can be far greater and last considerably longer than other advertising methods.
2. The Importance of Search Engines
Understanding how search engines work and ensuring your content is appealing both its readers, and able to be discovered and indexed by search engines isn’t something that is going to change.
As the number of people using the internet to research a product or service continues to grow, so too does the importance of creating content that will be readily available through these search engines.
In fact, for most businesses, when they examine their analytics, they will find that search engines are usually the biggest source of traffic to their website. Because people instinctively use search engines for so many different purposes, it is critical that your business makes use of this fact to ensure your company or brand is prominently visible to your target audience.
3. Local and Mobile Searches
With the speed of change in technology giving people access to newer, faster and more constant access to the internet, the number of searches being conducted on mobile devices has overtaken those performed on desktop and laptop computers.
This means that understanding SEO from a mobile perspective is important and understanding it from the Local SEO perspective is crucial if you are a location-based business.
Whilst your business may have an established local reputation and customer base, by optimizing your Local SEO strategy, you increase your reach and the ability to connect with migratory clients and customers who are visiting the area, increasing your traffic and online presence, with the potential to increase your custom.
4. Mastering SEO Helps You Keep On Top of Updates
There are regular updates and alterations made to online processes, and often even the top experts don’t know quite how they are going to affect the cyber world. But by having a solid SEO strategy in place, a business is well placed to weather the storm and continue to see good results. While the individual techniques might need a little alteration to consider the latest change, your overall strategy will ensure consistent results and your company’s place on those search engine result pages.
5. Your Competition Will Be Doing It
And if they are not, then you have a good chance to put your business ahead of theirs. Most companies will have an SEO strategy today, whether it is something they are working on in-house and evolving as they go, or something that an SEO expert has helped them implement. If you don’t have a strategy and systems in place, you risk falling behind in a world that already moves at a breakneck pace.
If you are in an industry that has been slow to embrace the internet and the benefits of SEO, then you can position yourself as an expert and win that top position for yourself whilst your competitors are left behind. There is no questioning the importance and substantial benefits of having an online presence – and the sooner your business is optimized, the better your results will be.
6. Video Content Needs SEO to Work
Video content is one of this year’s big trends, especially on social media platforms – and many businesses are rushing out to create content and engage with their customers. But no matter how well made and interesting the video is, it still needs a solid SEO strategy supporting it. There is little doubt that video advertising is going to continue to grow as a popular feature, so the importance of SEO keywords will impact this area too.
7. It Works
Put simply, SEO works and will continue to do so as long as there are search engines. While some people may say that SEO is dead, this is perhaps more wishful thinking by those who haven’t mastered it than anything concrete.
Search engines need signals and signposts to understand and index website content – the more content that appears, the more important these signs and signals will become.
SEO is focused on aiding the long-term goals of your business. For these seven reasons and so many more, it is worth investing in and working on. SEO will remain a vital key to navigating and making sense of the internet for as far ahead as any expert can currently predict. By investing in a solid SEO strategy, you are investing in your business’s future.