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Virtual Solutions – August 2020 in Review

Virtual Solutions – August 2020 in Review

Virtual Solutions – August 2020 in Review So far this year we’ve seen a huge shift towards remote working and the introduction of a global ‘new normal’ as the effects of the COVID-19 pandemic continue to affect industries on all levels. As a largely remote working company, we were able to shift gears pretty quickly, [...]
What is Social Media Advocacy? How does it Work?

What is Social Media Advocacy? How does it Work?

What is Social Media Advocacy? How does it Work? Social Media Advocacy is the process of using personal social media channels to promote and share business posts and content with friends and associates, it can be extremely useful for your hotel marketing activities as the process allows for specific content and campaigns to be targeted [...]
How to Improve Brand Awareness of Your Hotel

How to Improve Brand Awareness of Your Hotel

How to Improve Brand Awareness of Your Hotel Brand awareness is essential, it’s the result of promoting your hotel and making potential customers aware of your location, the services you offer and the benefits of booking with your venue. It’s how you measure whether people are engaging with your hotel and making bookings. When you [...]
How to Conduct a Marketing Audit

How to Conduct a Marketing Audit

How to Conduct a Marketing Audit A strong marketing plan makes all the difference to a hotel’s success, but this can only be achieved by conducting a thorough marketing audit. An audit involves a detailed analysis of a hotel’s current marketing activities, calculating the Return on Investment (ROI), and analysing costings and lessons learned throughout [...]
Hospitality Highlights 13th July 2020

Hospitality Highlights 13th July 2020

News curated by Virtual Solutions Over 50% of Americans are still uncomfortable with the idea of returning to restaurants and hotels. The information comes from a survey conducted by YouGov which shows that more than half of people in the US are still uneasy about COVID-19. The country has the world death rate in the [...]
Hospitality Highlights 10th July 2020

Hospitality Highlights 10th July 2020

News curated by Virtual Solutions The UK Government have announced a collection of measures to support businesses recovery. The hospitality industry will be supported by the latest recovery methods announced by Government officials. VAT will be reduced from 20% to 5% for six months, vouchers will offer a 50% reduction in food prices for every [...]
How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry

How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry

How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry Eco-friendly food packaging is a significant operational aspect that Food & Beverage (F&B) and Restaurants offering take-away services have been taking into consideration due to growing awareness of consumers to use recycled materials. According to some recent studies, consumers are paying more attention to [...]
The Best Staycation Marketing Ideas for Your Hotel

The Best Staycation Marketing Ideas for Your Hotel

Staycations are local holidays, where guests stay within travelling distance of their homes and enjoy local activities and facilities. Due to COVID-19, there has been a resurgence in the number of people looking to enjoy a Staycation in 2020. Hotels can attract Staycation guests by promoting their facilities, restaurants, and unique experiences. With the current [...]
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