When you’re speaking with a guest – either directly or on the phone, you can decipher the meaning of their words through their facial expressions and tone of voice, but text doesn’t have that ability – it’s a difficult medium to understand, and easily open to misinterpretation.
The Hospitality Industry is one of the most crowded sectors, and brand positioning is one of the most important factors when it comes to getting your hotel seen and bookings made. Businesses that don’t make an impact online will quickly be forgotten. Social Media Advocacy is a type of Content Marketing, and is the process […]
As trends and fads fall in and out of fashion, and customer expectations constantly change – new food and beverage products are constantly being released to the public. How well these succeed depend on a variety of factors, including your online presence and how well your social marketing performs.
Consumer Trends have a huge impact on the Restaurant Industry – attitudes towards various food and drink differ depending on a variety of factors, including location, time of year, and popular opinion. The dishes that your customers want, and don’t want will affect your menu and your sales – so keeping up to date with […]
The Food and Beverage Industry is huge, and it caters to a lot of different people and areas – from selling direct to the public with B2C approaches, to selling Business to Business (B2B) with wholesaling – there is a massive market to consider, and the right social strategy will make a big difference between […]
Special Events can be held for any number of reasons – from celebrating your opening anniversary, to engaging with the local community, to simply wanting to do something new to increase hotel bookings, there are thousands of different reasons and different events that hotels can hold. Whilst all of these may wildly differ in their […]
When you think about Mystery Shopping, you may not assume that it’s something that can benefit your restaurant – but there are a number of different areas you, your staff and your venue can benefit from having a Mystery Diner come in and evaluate your restaurant.
Hotel Management isn’t something that’s planned out once, put into place and left – it’s a constant evolution of changing markets, expectations and balancing your daily duties to get it right. Getting your marketing right takes time, effort and a drive to do it properly. But when you hit your mark, and your guests are […]
‘First impressions are formed in the first ten seconds.’ What is it that sets your Food and Beverage business apart? What is it that is going to entice customers to come and buy your brand, rather than a competitor?
In 2017, the global market for group bookings was estimated to be more than $190 billion. (Worldhotels.com) The type of group bookings that you offer, and how you promote it to your audience, will depend on a number of factors – including the size of your establishment, the type of people that make up your […]