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Coronavirus Update – 22 November 2020

Coronavirus Update – 22 November 2020

We’re well into the second UK lockdown now, and concerns are still being raised over tier-systems, financial support, and other important issues. With the lockdown scheduled to end on December 2nd, I think it’s safe to say we’re all watching to see whether this remains the case, or if the rules will go on into [...]
Food Delivery During the Pandemic

Food Delivery During the Pandemic

CEO Dawn Gribble discusses the upswing in delivery requirements from restaurants, how they need to be prepared to make this a long term part of their business plan and the value needing to be added to make a delivery service worthwhile. "You need to do deliveries. People are going to expect home deliveries from their [...]
September Review

September Review

Virtual Solutions – September 2020 in Review With Autumn coming to an end and Winter rolling in, Virtual Solutions has remained busy, helping clients, and growing new initiatives to support local businesses. The COVID-19 pandemic still continues to affect all industries, and the recent introduction of Tier-phased lockdowns and safety measures has hit Hospitality businesses […]

Virtual Solutions – August 2020 in Review

Virtual Solutions – August 2020 in Review

Virtual Solutions – August 2020 in Review So far this year we’ve seen a huge shift towards remote working and the introduction of a global ‘new normal’ as the effects of the COVID-19 pandemic continue to affect industries on all levels. As a largely remote working company, we were able to shift gears pretty quickly, [...]
What is Social Media Advocacy? How does it Work?

What is Social Media Advocacy? How does it Work?

What is Social Media Advocacy? How does it Work? Social Media Advocacy is the process of using personal social media channels to promote and share business posts and content with friends and associates, it can be extremely useful for your hotel marketing activities as the process allows for specific content and campaigns to be targeted [...]
How to Improve Brand Awareness of Your Hotel

How to Improve Brand Awareness of Your Hotel

How to Improve Brand Awareness of Your Hotel Brand awareness is essential, it’s the result of promoting your hotel and making potential customers aware of your location, the services you offer and the benefits of booking with your venue. It’s how you measure whether people are engaging with your hotel and making bookings. When you [...]
How to Conduct a Marketing Audit

How to Conduct a Marketing Audit

How to Conduct a Marketing Audit A strong marketing plan makes all the difference to a hotel’s success, but this can only be achieved by conducting a thorough marketing audit. An audit involves a detailed analysis of a hotel’s current marketing activities, calculating the Return on Investment (ROI), and analysing costings and lessons learned throughout [...]
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