What do people look for when they’re choosing a restaurant to visit or order from? The obvious answers are great food and value for money.
As a Hospitality Brand, you will have a solid idea of who you are, what you do, and what you offer – but you need to be asking yourself, are you conveying this to your guests? Does your online presence accurately represent the truth of your brand? Are you sending the right message?
Special Events can be held for any number of reasons – from celebrating your opening anniversary to engaging with the local community, to simply wanting to do something new to increase hotel bookings, there are thousands of different reasons and different events that hotels can hold. Whilst all of these may wildly differ in […]
Social Media isn’t all about the numbers, and it’s vitally important to your restaurant brand that you get it right. There is so much competition and choice of venues available, that you need to be online and ready to work hard to stand out – otherwise your potential customers are going to go elsewhere. […]
One of the biggest advantages of Social Media platforms is the way that these social networks can connect you with a massive audience. Being able to interact with your customers gives you the ability to boost the customer experience and increase your brand visibility, reputation and authority.
When you think about Mystery Shopping, you may not assume that it’s something that can benefit your restaurant – but there are a number of different areas you, your staff and your venue can benefit from having a Mystery Diner come in and evaluate your restaurant.
‘First impressions are formed in the first ten seconds.’ What is it that sets your Food and Beverage business apart? What is it that is going to entice customers to come and buy your brand, rather than a competitor?
Hotel Management isn’t something that’s planned out once, put into place and left – it’s a constant evolution of changing markets, expectations and balancing your daily duties to get it right. Getting your marketing right takes time, effort and a drive to do it properly. But when you hit your mark, and your guests […]
In 2017, the global market for group bookings was estimated to be more than $190 billion. (Worldhotels.com) The type of group bookings that you offer, and how you promote it to your audience, will depend on a number of factors – including the size of your establishment, the type of people that make up […]
Influencer Marketing is a powerful tool that has changed the way many brands approach their customer engagement, especially with their digital marketing and advertising. How you connect with your audience, and who you are seen connecting with can have a huge impact on how your customers view you.