As a Hospitality Brand, you will have a solid idea of who you are, what you do, and what you offer – but you need to be asking yourself, are you conveying this to your guests? Does your online presence accurately represent the truth of your brand? Are you sending the right message?
One of the biggest advantages of Social Media platforms is the way that these social networks can connect you with a massive audience. Being able to interact with your customers gives you the ability to boost the customer experience and increase your brand visibility, reputation and authority.
Social Media isn’t all about the numbers, and it’s vitally important to your restaurant brand that you get it right. There is so much competition and choice of venues available, that you need to be online and ready to work hard to stand out – otherwise your potential customers are going to go elsewhere.
When you’re speaking with a guest – either directly or on the phone, you can decipher the meaning of their words through their facial expressions and tone of voice, but text doesn’t have that ability – it’s a difficult medium to understand, and easily open to misinterpretation.
The Hospitality Industry is one of the most crowded sectors, and brand positioning is one of the most important factors when it comes to getting your hotel seen and bookings made. Businesses that don’t make an impact online will quickly be forgotten. Social Media Advocacy is a type of Content Marketing, and is the process […]
As trends and fads fall in and out of fashion, and customer expectations constantly change – new food and beverage products are constantly being released to the public. How well these succeed depend on a variety of factors, including your online presence and how well your social marketing performs.
Consumer Trends have a huge impact on the Restaurant Industry – attitudes towards various food and drink differ depending on a variety of factors, including location, time of year, and popular opinion. The dishes that your customers want, and don’t want will affect your menu and your sales – so keeping up to date with […]
The Food and Beverage Industry is huge, and it caters to a lot of different people and areas – from selling direct to the public with B2C approaches, to selling Business to Business (B2B) with wholesaling – there is a massive market to consider, and the right social strategy will make a big difference between […]
Special Events can be held for any number of reasons – from celebrating your opening anniversary, to engaging with the local community, to simply wanting to do something new to increase hotel bookings, there are thousands of different reasons and different events that hotels can hold. Whilst all of these may wildly differ in their […]