One of the major trends that we’ve seen coming in this year, is consumers placing more importance on dealing with ‘customer-centric’ businesses, who are genuine and attentive to their needs.
There are a number of different things your brand needs to do to succeed online, and turn interested visitors into paying customers.
The First Ferry Foundation are a group of extremely talented artists, who design and create stunning interior designs. For these passionate people, The First Ferry is more than just ‘work’- their designs embrace their enthusiasm, passion, love and integrity and blend it with a customer-centric ‘make it happen’ approach. Working with clients across the globe, […]
To achieve success in business, you need to have an active and engaged customer base – especially in an industry as large and diverse as Hospitality, where constant growth and changes in customer expectations are continually altering the accepted level of minimum standards of service.
When it comes to obtaining feedback from your customers, the goal is of course to have as many positive reactions, and as few negative ones as possible. However, a low rate of negative feedback and a high turnover of non-repeating customers may be a cause for concern; it may be an indication that there […]
With the digital experience connecting people from across the globe, it is harder than ever to attract guests to your venue. Competition is fierce and once optional service areas that might have given you an edge, are now expected as standard.
To effectively use Twitter for your business marketing, it needs to be broken down and looked at in four sections: How your business should be Tweeting Finding Customers (Lead Generation) Public Relations (PR) and Networking Best Practices
Having a ‘Brand’ is more than just a logo or a slogan – the term encapsulates the entirety of your business and influences how customers perceive you. The way you handle your brand image is vital in determining opinion and gaining market leadership. Your brand values are the foundation on which your brand is built. […]
Social Media Advocacy is the process of using personal social media channels to promote and share business posts and content with friends and associates. It can be roughly divided into three sections: Personal Advocacy – Where you personally share your company’s posts, blogs, tweets, etc. Employee Advocacy – Where your employees share the company content […]
When you think of a ‘brand’ the first thing that may come to mind is your product – how it looks and what it is called. This is an important part of branding, but it is only one small portion of it.