When you’re speaking with a guest – either directly or on the phone, you can decipher the meaning of their words through their facial expressions and tone of voice, but text doesn’t have that ability – it’s a difficult medium to understand, and easily open to misinterpretation.
As trends and fads fall in and out of fashion, and customer expectations constantly change – new food and beverage products are constantly being released to the public. How well these succeed depend on a variety of factors, including your online presence and how well your social marketing performs.
The Food and Beverage Industry is huge, and it caters to a lot of different people and areas – from selling direct to the public with B2C approaches, to selling Business to Business (B2B) with wholesaling – there is a massive market to consider, and the right social strategy will make a big difference between […]
‘First impressions are formed in the first ten seconds.’ What is it that sets your Food and Beverage business apart? What is it that is going to entice customers to come and buy your brand, rather than a competitor?
One of the major trends that we’ve seen coming in this year, is consumers placing more importance on dealing with ‘customer-centric’ businesses, who are genuine and attentive to their needs.
There are a number of different things your brand needs to do to succeed online, and turn interested visitors into paying customers.
The First Ferry Foundation are a group of extremely talented artists, who design and create stunning interior designs. For these passionate people, The First Ferry is more than just ‘work’- their designs embrace their enthusiasm, passion, love and integrity and blend it with a customer-centric ‘make it happen’ approach. Working with clients across the globe, […]
To achieve success in business, you need to have an active and engaged customer base – especially in an industry as large and diverse as Hospitality, where constant growth and changes in customer expectations are continually altering the accepted level of minimum standards of service.
When it comes to obtaining feedback from your customers, the goal is of course to have as many positive reactions, and as few negative ones as possible. However, a low rate of negative feedback and a high turnover of non-repeating customers may be a cause for concern; it may be an indication that there […]