Customer Experience (CX) continues to be one of the deciding factors for customers when choosing who they will spend their time, effort and money with. For businesses in the Food & Beverage (F&B) Industry, where competition is fierce and new innovations are frequent, keeping your customers happy, aware of your brand, recommending you to others […]
Please tell us about yourself, and why you started blogging. I started Dubai Bites during my last semester of college. I was studying Mechanical Engineering and had a bit of free time before coming up to finals season, and started the blog on a whim. After thinking of countless names (I was considering @saltandpepperdxb) I […]
Your customers are the lifeblood of your business, without them you cannot succeed. Having a regular customer base allows for some security with your income, but it is a mistake to think that just because they are loyal, that they will always be. Taking your regulars for granted will foster resentment and lessen the strength […]
To effectively use Twitter for your business marketing, it needs to be broken down and looked at in four sections: How your business should be Tweeting Finding Customers (Lead Generation) Public Relations (PR) and Networking Best Practices
Modern technology changes at an incredible speed, and with it so too does the software required to develop, create, run and maintain it. Whilst some platforms are able to evolve and adapt to the new requirements, others find themselves floundering – and eventually (or sometimes suddenly) become obsolete.
In an increasingly digital market, customers expect a certain level of online engagement, with faster response times in all areas of their shopping experience – it’s not just the ease of initial purchase or a quick shipping (or collection) option that these expectations relate to, it is also how quickly they can connect with […]
When you think of a ‘brand’ the first thing that may come to mind is your product – how it looks and what it is called. This is an important part of branding, but it is only one small portion of it.
Customer Experience is of paramount importance in the digital age. Businesses and companies of all sizes and types need to not only be aware of, and reactive to the technologies and platforms that connect them to their customers but the way in which they use them as well. How a business chooses to respond to […]
Visual Storytelling In this ever-changing world in which we’re living, do you often find yourself overwhelmed? Many people find that, when it comes it to selling the story and the vision of their company, it can be quite tough to hit the right notes. Rather than having a long-form blurb about your company or […]
Being seen online is vitally important in an age where the vast majority of prospective customers have almost constant access to the Internet. Content marketing isn’t a ‘direct’ form of marketing – it’s not a push for the hard sell. Rather, it encourages engagement and interaction and gently leads a customer to the conclusion that […]