Digital Marketing Archives ⋆ Virtual Solutions

February 4, 2021

2021 Hospitality Trends

Get new insights on: Key digital marketing trends for 2021. How brands can manage and take control of their online reputation. How to adapt offerings and messages for long-term sustainability. Step 1 - Watch the Video Step 2 - Get the Report

August 6, 2020

How Restaurants Can Differentiate Themselves from the Competition

How to Make Your Restaurant Stand Out from the Crowd TL:DR Key Insights for Differentiating Your Restaurant: Knowing your target customer and their interests will help you create relevant promotions and marketing strategies. Analysing what your competitors are doing will help you improve your own services and save money learning from their successes and failures. [...]

July 31, 2020

How to Improve Brand Awareness of Your Hotel

How to Improve Brand Awareness of Your Hotel Brand awareness is essential, it’s the result of promoting your hotel and making potential customers aware of your location, the services you offer and the benefits of booking with your venue. It’s how you measure whether people are engaging with your hotel and making bookings. When you [...]

July 8, 2020

The Best Staycation Marketing Ideas for Your Hotel

Staycations are local holidays, where guests stay within travelling distance of their homes and enjoy local activities and facilities. Due to COVID-19, there has been a resurgence in the number of people looking to enjoy a Staycation in 2020. Hotels can attract Staycation guests by promoting their facilities, restaurants, and unique experiences. With the current [...]

May 18, 2020

Crisis Management in a Time of Global Crisis

Crisis Management in a Time of Global Crisis The current global crisis with the COVID-19 pandemic is an unprecedented situation, and every industry has been impacted to some degree. When people think of Crisis Management, they generally think of something short term or impacting their business alone, but this global crisis has had a serious [...]

May 12, 2020

Short Term vs Long Term Crisis Management

Short Term vs Long Term Crisis Management The hospitality industry has never faced a crisis quite like the one in 2020. Within a relatively short space of time trade for hotels and restaurants came to a standstill. Only those that adapted quickly and effectively remained unscathed but even then, survival hasn’t been guaranteed. What worldwide [...]

May 6, 2020

How to Create a Crisis Marketing Strategy that Works For You

How to Create a Crisis Marketing Strategy that Works For You It’s an understandably hectic time for people across all different industries, the Coronavirus pandemic has touched every corner of the globe and not left a single business unimpacted in some respect. Even for businesses who’ve closed their doors and furloughed their staff, there is [...]

April 28, 2020

Restaurant Marketing Ideas for May

Restaurant Marketing Ideas for May With everything going on in the world at the moment, it might seem like a difficult or inappropriate time to be celebrating or marketing yourself, but it really isn’t. Your business is positioned to connect with so many people, and even if you’re not currently open, or doing contact-less deliveries, [...]

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Blog

2021 Hospitality Trends

How Restaurants Can Differentiate Themselves from the Competition

Short Term vs Long Term Crisis Management

How to Create a Crisis Marketing Strategy that Works For You