Marketing a restaurant doesn’t just mean having a social media presence and website and hoping that your customers will come to you. In our modern age where people can connect with each other and businesses whenever they want, you need to be actively promoting your brand and your venue to gain their attention.
Hotel Management isn’t something that’s planned out once, put into place and left – it’s a constant evolution of changing markets, expectations and balancing your daily duties to get it right. Getting your marketing right takes time, effort and a drive to do it properly. But when you hit your mark, and your guests […]
In 2017, the global market for group bookings was estimated to be more than $190 billion. (Worldhotels.com) The type of group bookings that you offer, and how you promote it to your audience, will depend on a number of factors – including the size of your establishment, the type of people that make up […]
Influencer Marketing is a powerful tool that has changed the way many brands approach their customer engagement, especially with their digital marketing and advertising. How you connect with your audience, and who you are seen connecting with can have a huge impact on how your customers view you.
Measuring the effects of a Social Media marketing campaign isn’t always a clear-cut procedure, unlike sales where you have a direct cause and effect – social media marketing requires a more complex understanding, and a specifically targeted approach to understanding your data analytics and actually making use of them.