Recently, British Pub chain J D Wetherspoons has been in the news for announcing that their Head Office and all 900 of their chain pubs will be quitting social media – closing down their social channels, such as Facebook, Twitter and Instagram channels ‘with immediate effect’.
Finding new restaurant marketing ideas can be challenging, with so much competition and more venues realising the importance of online advertising and social media marketing, it can be difficult to determine the best way to stand out from the crowd and ensure your local restaurant is seen ahead of your competitors.
In our digital age having Social Media channels and an online strategy is an absolute must, but it can be difficult to juggle the everyday running of your restaurant with your digital needs.
How to Engage with Generation Z – And Why it is So Important There’s a lot of talk about Generation Z (Gen Z) – but who are they? And why do they matter to your business? Why should you be evolving and adjusting your marketing and social media strategies to fit their needs and expectations?
The Food and Beverage (F&B) market is highly competitive, and your venue is constantly vying with other restaurants for attention. It can be difficult to fill tables during quiet times, attract local customers, encourage tourists to visit, and ensure that your restaurant is getting the exposure and recognition it deserves.
To achieve success in business, you need to have an active and engaged customer base – especially in an industry as large and diverse as Hospitality, where constant growth and changes in customer expectations are continually altering the accepted level of minimum standards of service.
When it comes to obtaining feedback from your customers, the goal is of course to have as many positive reactions, and as few negative ones as possible. However, a low rate of negative feedback and a high turnover of non-repeating customers may be a cause for concern; it may be an indication that there […]
Unfortunately it is a sad fact of life that no matter how well your business performs, and how amazing a service and customer experience you deliver – you will not be able to please all of your customers all of the time.
With the digital experience connecting people from across the globe, it is harder than ever to attract guests to your venue. Competition is fierce and once optional service areas that might have given you an edge, are now expected as standard.
One of the most difficult challenges any business has to face is identifying new customers and encouraging them to engage with their brand – with the end goal of converting these leads into sales. Before the Digital Age, word of mouth and traditional media exposure (such as TV and Radio reports or newspaper […]
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