How to Engage with Generation Z – And Why it is So Important There’s a lot of talk about Generation Z (Gen Z) – but who are they? And why do they matter to your business? Why should you be evolving and adjusting your marketing and social media strategies to fit their needs and expectations?
The Food and Beverage (F&B) market is highly competitive, and your venue is constantly vying with other restaurants for attention. It can be difficult to fill tables during quiet times, attract local customers, encourage tourists to visit, and ensure that your restaurant is getting the exposure and recognition it deserves.
To achieve success in business, you need to have an active and engaged customer base – especially in an industry as large and diverse as Hospitality, where constant growth and changes in customer expectations are continually altering the accepted level of minimum standards of service.
When it comes to obtaining feedback from your customers, the goal is of course to have as many positive reactions, and as few negative ones as possible. However, a low rate of negative feedback and a high turnover of non-repeating customers may be a cause for concern; it may be an indication that there […]
Unfortunately it is a sad fact of life that no matter how well your business performs, and how amazing a service and customer experience you deliver – you will not be able to please all of your customers all of the time.
With the digital experience connecting people from across the globe, it is harder than ever to attract guests to your venue. Competition is fierce and once optional service areas that might have given you an edge, are now expected as standard.
One of the most difficult challenges any business has to face is identifying new customers and encouraging them to engage with their brand – with the end goal of converting these leads into sales. Before the Digital Age, word of mouth and traditional media exposure (such as TV and Radio reports or newspaper […]
To effectively use Twitter for your business marketing, it needs to be broken down and looked at in four sections: How your business should be Tweeting Finding Customers (Lead Generation) Public Relations (PR) and Networking Best Practices
The use and growth of social media in the last few years has had a huge impact on the way businesses and companies conduct themselves – from advertising to customer service and selling directly on those platforms, there has been a great deal to learn about and adjust to. There are now many different terms […]
When you think of a ‘brand’ the first thing that may come to mind is your product – how it looks and what it is called. This is an important part of branding, but it is only one small portion of it.