- Success Stories
- Free Review
The importance of Social Media should not be underestimated. These channels have the potential to connect your business with millions of customers worldwide and are one of the most important areas that your digital marketing strategy needs to cover. If you’re not making full use of your social media channels, you’re missing out on one [...]
Customer expectations and buyer journeys have changed. Customers now interact with brands via digital customer service channels; Facebook has evolved into a local guidebook; voice search and chatbots have changed the way we search for information; review sites have impacted our purchasing decisions. In this webinar, we discuss the latest trends in digital [...]
From content marketing and social media strategies to reputation management and monitoring, it can be tough keeping up to date with all of the digital marketing techniques you should be using to promote your restaurant online. We've put together a Digital Marketing Checklists for Restaurants to make sure you're listed where you should be [...]
From content marketing and social media strategies to reputation management and monitoring, it can be tough keeping up to date with all of the digital marketing techniques you should be using to promote your hotel online. We've put together a Digital Marketing Checklists for Hotels to make sure you're listed where you should be [...]
Marketing a restaurant doesn’t just mean having a social media presence and website and hoping that your customers will come to you. In our modern age where people can connect with each other and businesses whenever they want, you need to be actively promoting your brand and your venue to gain their attention.
Hotel Management isn’t something that’s planned out once, put into place and left – it’s a constant evolution of changing markets, expectations and balancing your daily duties to get it right. Getting your marketing right takes time, effort and a drive to do it properly. But when you hit your mark, and your guests […]
In 2017, the global market for group bookings was estimated to be more than $190 billion. (Worldhotels.com) The type of group bookings that you offer, and how you promote it to your audience, will depend on a number of factors – including the size of your establishment, the type of people that make up […]
Influencer Marketing is a powerful tool that has changed the way many brands approach their customer engagement, especially with their digital marketing and advertising. How you connect with your audience, and who you are seen connecting with can have a huge impact on how your customers view you.
Measuring the effects of a Social Media marketing campaign isn’t always a clear-cut procedure, unlike sales where you have a direct cause and effect – social media marketing requires a more complex understanding, and a specifically targeted approach to understanding your data analytics and actually making use of them. Measuring ROI requires you to have [...]