Food & Beverage Archives ⋆ Virtual Solutions

July 16, 2020

How to Conduct a Marketing Audit

How to Conduct a Marketing Audit A strong marketing plan makes all the difference to a hotel’s success, but this can only be achieved by conducting a thorough marketing audit. An audit involves a detailed analysis of a hotel’s current marketing activities, calculating the Return on Investment (ROI), and analysing costings and lessons learned throughout [...]

July 14, 2020

#EatOutToHelpOut – Will it Entice Customers Back to Restaurants?

#EatOutToHelpOut – Will it Entice Customers Back to Restaurants? “This measure has never been tried in the UK before. This moment is unique. We need to get creative” – Is what Chancellor Rishi Sunak said before announcing the Government’s EatOutToHelpOut scheme. He wasn’t kidding. For the first time in history, a Conservative Chancellor was offering [...]

July 10, 2020

How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry

How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry Eco-friendly food packaging is a significant operational aspect that Food & Beverage (F&B) and Restaurants offering take-away services have been taking into consideration due to growing awareness of consumers to use recycled materials. According to some recent studies, consumers are paying more attention to [...]

February 14, 2019

Exciting Food & Dining Trends 2019

Upcoming Restaurant Trends Fine Dining Take-Out Consumers tastes are becoming more sophisticated, and today’s diner wants to have a wider variety of choice available to them when they’re ordering from your menu. They want to experience new foods and flavours, and the types of cuisine that would once only be available in-house. The total spending [...]

Dawn Gribble
1144

January 14, 2019

Why Social Media is a Recipe for Success for Your Restaurant

Creating social media visibility for restaurants takes time and effort. Finding this time can be difficult with the day-to-day running of your venue taking priority but this process is important and must form part of your company's business strategy – you cannot simply ignore it because you don’t feel you have the time or skills [...]

Dawn Gribble
1041

January 11, 2019

4 Tips to Attract More Beer Lovers to your Festival

4 Tips to Attract More Beer Lovers to your Festival Whether you’re a new brewery on the scene or you’ve been brewing up quality beverages for years, festivals are a proven way to get your brand into the market and promote your beers. Every month, beer festivals pop up across the UK, featuring products from [...]

Dawn Gribble
975

2019 Digital Marketing Trends for Hotels and Restaurants

Customer expectations and buyer journeys have changed. Customers now interact with brands via digital customer service channels; Facebook has evolved into a local guidebook; voice search and chatbots have changed the way we search for information; review sites have impacted our purchasing decisions. In this webinar, we discuss the latest trends in digital [...]

July 27, 2015

How to Attract More Customers to Your Brand Using Social Media

One of the biggest advantages of Social Media platforms is the way that these social networks can connect you with a massive audience. Being able to interact with your customers gives you the ability to boost the customer experience and increase your brand visibility, reputation and authority.

Dawn Gribble
506

May 11, 2015

8 Important Steps You Need to Define an Attractive F&B Brand

‘First impressions are formed in the first ten seconds.’ What is it that sets your Food and Beverage business apart? What is it that is going to entice customers to come and buy your brand, rather than a competitor?

Dawn Gribble
685

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