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How to Conduct a Marketing Audit

How to Conduct a Marketing Audit

How to Conduct a Marketing Audit A strong marketing plan makes all the difference to a hotel’s success, but this can only be achieved by conducting a thorough marketing audit. An audit involves a detailed analysis of a hotel’s current marketing activities, calculating the Return on Investment (ROI), and analysing costings and lessons learned throughout [...]
How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry

How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry

How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry Eco-friendly food packaging is a significant operational aspect that Food & Beverage (F&B) and Restaurants offering take-away services have been taking into consideration due to growing awareness of consumers to use recycled materials. According to some recent studies, consumers are paying more attention to [...]
Exciting Food & Dining Trends 2019

Exciting Food & Dining Trends 2019

Upcoming Restaurant Trends Fine Dining Take-Out Consumers tastes are becoming more sophisticated, and today’s diner wants to have a wider variety of choice available to them when they’re ordering from your menu. They want to experience new foods and flavours, and the types of cuisine that would once only be available in-house. The total spending [...]

2019 Digital Marketing Trends for Hotels and Restaurants

Customer expectations and buyer journeys have changed.   Customers now interact with brands via digital customer service channels; Facebook has evolved into a local guidebook; voice search and chatbots have changed the way we search for information; review sites have impacted our purchasing decisions.   In this webinar, we discuss the latest trends in digital [...]
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