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How Can Hotels Manage Social Distancing?

How Can Hotels Manage Social Distancing?

How Can Hotels Manage Social Distancing? Businesses in the UK are slowly beginning to open their doors again, and seeking hotel opening advice is a sensible step forward when it comes to how these hotels manage social distancing, increased focus on health and safety, and making sure that their guests are confident in the safety [...]
How To Conduct A Marketing Audit

How To Conduct A Marketing Audit

How to Conduct a Marketing Audit A strong marketing plan makes all the difference to a hotel’s success, but this can only be achieved by conducting a thorough marketing audit. An audit involves a detailed analysis of a hotel’s current marketing activities, calculating the Return on Investment (ROI), and analysing costings and lessons learned throughout [...]
Coronavirus – Planning Ahead

Coronavirus – Planning Ahead

Coronavirus – Next Steps It’s easy to get caught up in the panic surrounding coronavirus at the moment. Not only has the virus spread at an alarming rate in the past week, becoming a bigger health concern to us and our loved ones than before, but now we’re all being advised to avoid public places. [...]
How to Use Social Media to Drive Direct Hotel Bookings

How to Use Social Media to Drive Direct Hotel Bookings

Social Media plays a huge role in what people see, think and understand. It’s especially popular during the holiday seasons. Tourists and locals alike use social media platforms to look for the trendiest, most popular or interesting places to visit. Beautiful and active hotel pages are especially appealing when they show up on social media [...]
Hospitality Reputation Management Case Study

Hospitality Reputation Management Case Study

Running a hotel is a full-time commitment and to many hotelier’s, hospitality reputation management is something you do every day. You do it every time you interact with a customer, resolve a complaint or make a guest’s day. It involves every little intricacy of customer service and the seeds that are planted in their heads. [...]
The Ultimate Guide to Hotel Reputation Management

The Ultimate Guide to Hotel Reputation Management

What is Hotel Reputation Management? Hotels, no matter what size, operate on a global level. Your guests might come to you locally, but they could also be visiting from the furthest reaches of the planet. With so many choices available from direct hotel competitors to alternative accommodation such as that offered by Airbnb, understanding what [...]
Live Blog: Coronavirus Briefing for the Hospitality Industry

Live Blog: Coronavirus Briefing for the Hospitality Industry

Update 07/07/2020 - Coronavirus Briefing for the Hospitality Industry – Super Saturday Special The UK Hospitality Industry is officially open again, at least partially. Many pubs and restaurants have once again opened their doors to customers, but there are still stringent rules in place regarding what customers can and cannot do. Super Saturday has now [...]
Developing A Clear 2020 Vision For Your Hotel Brand

Developing A Clear 2020 Vision For Your Hotel Brand

Introduction The UK Hospitality Industry has seen some ups and downs in the previous year with only marginal occupancy growth in some areas and a weaker demand versus higher supply, and with Brexit causing uncertainty with international customers, especially European ones, 2019 was a difficult year. The number of people utilising the internet to research [...]