How to Make Your Boutique Hotel a Destination Location
What Actually is a Destination Location? What Defines a Boutique Hotel? Why is Luxury Important? How is the Market Changing? How will this affect your venue? What is Destination Marketing and Why Do You Need a Strategy? How Do You Differentiate Your Property from Your Competitors? Destination Marketing Strategies You Need to Know What Actually [...]
Using 360 Video in Hotel Marketing – Infographic
Using 360 Video in Hotel Marketing – Infographic With such intense competition in the hospitality industry nowadays, hotels need to be highly innovative in their marketing activities to distinguish themselves from the competition. Showcasing a few nice images on their website just doesn’t cut it anymore. They need fresh, engaging, absorbing content that will [...]
How to Make Your Hotel Stand Out on Social Media
How to Make Your Hotel Stand Out on Social Media Social media is massive. There are around a billion people actively using Facebook and Instagram, and some 336 million people actively using Twitter each month, and these numbers only continue to grow. Social media isn’t going anywhere soon, so hoteliers must understand the [...]
How to Encourage Meeting Room Bookings
How to Encourage Meeting Room Bookings If your location sees many business and corporate travellers, there’s clearly a demand for access to meeting facilities. Even so, meeting rooms don’t get booked to their full potential in most hotels. To get the most out of the investment you’ve made in building meeting rooms and other […]
The Benefits of Exceeding Guest Expectations
Several things come to mind when considering what the modern guest expects. The modern travel and hospitality industry is all about advanced technology, artificial intelligence, virtual reality, hyper personalization, and self-service – among others. With guests expecting more and more, it’s worth thinking about the benefits and return on investment of exceeding those expectations. [...]
How Hotel Balconies Are Revolutionising Hotel Marketing
How Hotel Balconies Are Revolutionising Hotel Marketing Digital marketing for the accommodation and hotel sector often focuses on additional features besides the core product. What does a particular hotel have that differentiates it from all of the other competitors in close proximity? Masterful marketers will monopolise these features, with their marketing campaigns focusing on whatever […]
How to Choose the Best Hotel Digital Marketing Agency
Choosing the Best Hotel Digital Marketing Agency It’s a matter of fact that the digital world is deeply integrated into our everyday lives and that the way customers are dealing with companies has changed. Many businesses are now focusing their strategies on the customer, putting them at the heart of the message and [...]
7 Important Reasons Why Your Business Should Invest in SEO
Why Your Business Should Invest in SEO - 7 Important Reasons You might be wondering why Search Engine Optimisation is so important, and why your business should invest in SEO. 7 key reasons include: Primary Traffic Source Local SEO Means Increased Engagement Traffic and Conversions Build Credibility Sustainable Brand Image and Growth SEO is a [...]
Why Communication on Social Media is So Important
The importance of Social Media should not be underestimated. These channels have the potential to connect your business with millions of customers worldwide and are one of the most important areas that your digital marketing strategy needs to cover. If you’re not making full use of your social media channels, you’re missing out on one [...]