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What is Social Media Advocacy? How does it Work?
July 31, 2020

What is Social Media Advocacy? How does it Work?

What is Social Media Advocacy? How does it Work? Social Media Advocacy is the process of using personal social media channels to promote and share business posts and content with friends and associates, it can be extremely useful for your hotel marketing activities as the process allows for specific content and campaigns to be targeted [...]
The Best Staycation Marketing Ideas for Your Hotel
July 8, 2020

The Best Staycation Marketing Ideas for Your Hotel

Staycations are local holidays, where guests stay within travelling distance of their homes and enjoy local activities and facilities. Due to COVID-19, there has been a resurgence in the number of people looking to enjoy a Staycation in 2020. Hotels can attract Staycation guests by promoting their facilities, restaurants, and unique experiences. With the current [...]
How Can Hotels Manage Social Distancing?
July 8, 2020

How Can Hotels Manage Social Distancing?

How Can Hotels Manage Social Distancing? Businesses in the UK are slowly beginning to open their doors again, and seeking hotel opening advice is a sensible step forward when it comes to how these hotels manage social distancing, increased focus on health and safety, and making sure that their guests are confident in the safety [...]
How To Conduct A Marketing Audit
June 12, 2020

How To Conduct A Marketing Audit

How to Conduct a Marketing Audit A strong marketing plan makes all the difference to a hotel’s success, but this can only be achieved by conducting a thorough marketing audit. An audit involves a detailed analysis of a hotel’s current marketing activities, calculating the Return on Investment (ROI), and analysing costings and lessons learned throughout [...]
Coronavirus – Planning Ahead
March 27, 2020

Coronavirus – Planning Ahead

Coronavirus – Next Steps It’s easy to get caught up in the panic surrounding coronavirus at the moment. Not only has the virus spread at an alarming rate in the past week, becoming a bigger health concern to us and our loved ones than before, but now we’re all being advised to avoid public places. [...]
How to Use Social Media to Drive Direct Hotel Bookings
March 12, 2020

How to Use Social Media to Drive Direct Hotel Bookings

Social Media plays a huge role in what people see, think and understand. It’s especially popular during the holiday seasons. Tourists and locals alike use social media platforms to look for the trendiest, most popular or interesting places to visit. Beautiful and active hotel pages are especially appealing when they show up on social media [...]
Hospitality Reputation Management Case Study
March 11, 2020

Hospitality Reputation Management Case Study

Running a hotel is a full-time commitment and to many hotelier’s, hospitality reputation management is something you do every day. You do it every time you interact with a customer, resolve a complaint or make a guest’s day. It involves every little intricacy of customer service and the seeds that are planted in their heads. [...]
The Ultimate Guide to Hotel Reputation Management
March 10, 2020

The Ultimate Guide to Hotel Reputation Management

What is Hotel Reputation Management? Hotels, no matter what size, operate on a global level. Your guests might come to you locally, but they could also be visiting from the furthest reaches of the planet. With so many choices available from direct hotel competitors to alternative accommodation such as that offered by Airbnb, understanding what [...]
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