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The Benefits of Exceeding Guest Expectations

The Benefits of Exceeding Guest Expectations

Several things come to mind when considering what the modern guest expects. The modern travel and hospitality industry is all about advanced technology, artificial intelligence, virtual reality, hyper personalization, and self-service – among others. With guests expecting more and more, it’s worth thinking about the benefits and return on investment of exceeding those expectations.   [...]
How Hotel Balconies Are Revolutionising Hotel Marketing

How Hotel Balconies Are Revolutionising Hotel Marketing

How Hotel Balconies Are Revolutionising Hotel Marketing Digital marketing for the accommodation and hotel sector often focuses on additional features besides the core product. What does a particular hotel have that differentiates it from all of the other competitors in close proximity? Masterful marketers will monopolise these features, with their marketing campaigns focusing on whatever […]

Why Communication on Social Media is So Important

Why Communication on Social Media is So Important

The importance of Social Media should not be underestimated. These channels have the potential to connect your business with millions of customers worldwide and are one of the most important areas that your digital marketing strategy needs to cover. If you’re not making full use of your social media channels, you’re missing out on one [...]

2019 Digital Marketing Trends for Hotels and Restaurants

Customer expectations and buyer journeys have changed.   Customers now interact with brands via digital customer service channels; Facebook has evolved into a local guidebook; voice search and chatbots have changed the way we search for information; review sites have impacted our purchasing decisions.   In this webinar, we discuss the latest trends in digital [...]
Reputation Management Whitepaper for Hotels

Reputation Management Whitepaper for Hotels

90% of hotel customers read online reviews before making a booking, and hotels can lose a significant number of potential guests when a negative review appears on the first page of their search results.   Testimonials and reviews play a vital role in hotel marketing. In this reputation management whitepaper for hotels, we cover:   [...]
Digital Marketing Checklist for Hotels

Digital Marketing Checklist for Hotels

From content marketing and social media strategies to reputation management and monitoring, it can be tough keeping up to date with all of the digital marketing techniques you should be using to promote your hotel online.   We've put together a Digital Marketing Checklists for Hotels to make sure you're listed where you should be [...]