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Competition among hotels can be fierce, and to be successful you’ll need a robust marketing plan. Here are 20 Marketing Ideas for your Hotel to help you fill beds, encourage repeat visits and build ties with your local community.
Customer expectations and buyer journeys have changed. Customers now interact with brands via digital customer service channels; Facebook has evolved into a local guidebook; voice search and chatbots have changed the way we search for information; review sites have impacted our purchasing decisions. In this webinar, we discuss the latest trends in digital [...]
90% of hotel customers read online reviews before making a booking, and hotels can lose a significant number of potential guests when a negative review appears on the first page of their search results. Testimonials and reviews play a vital role in hotel marketing. In this reputation management whitepaper for hotels, we cover: [...]
From content marketing and social media strategies to reputation management and monitoring, it can be tough keeping up to date with all of the digital marketing techniques you should be using to promote your hotel online. We've put together a Digital Marketing Checklists for Hotels to make sure you're listed where you should be [...]
As a Hospitality Brand, you will have a solid idea of who you are, what you do, and what you offer – but you need to be asking yourself, are you conveying this to your guests? Does your online presence accurately represent the truth of your brand? Are you sending the right message?
Special Events can be held for any number of reasons – from celebrating your opening anniversary to engaging with the local community, to simply wanting to do something new to increase hotel bookings, there are thousands of different reasons and different events that hotels can hold. Whilst all of these may wildly differ in […]
Hotel Management isn’t something that’s planned out once, put into place and left – it’s a constant evolution of changing markets, expectations and balancing your daily duties to get it right. Getting your marketing right takes time, effort and a drive to do it properly. But when you hit your mark, and your guests […]
In 2017, the global market for group bookings was estimated to be more than $190 billion. (Worldhotels.com) The type of group bookings that you offer, and how you promote it to your audience, will depend on a number of factors – including the size of your establishment, the type of people that make up […]