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Several things come to mind when considering what the modern guest expects. The modern travel and hospitality industry is all about advanced technology, artificial intelligence, virtual reality, hyper personalization, and self-service – among others. With guests expecting more and more, it’s worth thinking about the benefits and return on investment of exceeding those expectations. [...]
How Hotel Balconies Are Revolutionising Hotel Marketing Digital marketing for the accommodation and hotel sector often focuses on additional features besides the core product. What does a particular hotel have that differentiates it from all of the other competitors in close proximity? Masterful marketers will monopolise these features, with their marketing campaigns focusing on whatever […]
Choosing the Best Hotel Digital Marketing Agency It’s a matter of fact that the digital world is deeply integrated into our everyday lives and that the way customers are dealing with companies has changed. Many businesses are now focusing their strategies on the customer, putting them at the heart of the message and [...]
Why Your Business Should Invest in SEO - 7 Important Reasons You might be wondering why Search Engine Optimisation is so important, and why your business should invest in SEO. 7 key reasons include: Primary Traffic Source Local SEO Means Increased Engagement Traffic and Conversions Build Credibility Sustainable Brand Image and Growth SEO is a [...]
The importance of Social Media should not be underestimated. These channels have the potential to connect your business with millions of customers worldwide and are one of the most important areas that your digital marketing strategy needs to cover. If you’re not making full use of your social media channels, you’re missing out on one [...]
Competition among hotels can be fierce, and to be successful you’ll need a robust marketing plan. Here are 20 Marketing Ideas for your Hotel to help you fill beds, encourage repeat visits and build ties with your local community.
Customer expectations and buyer journeys have changed. Customers now interact with brands via digital customer service channels; Facebook has evolved into a local guidebook; voice search and chatbots have changed the way we search for information; review sites have impacted our purchasing decisions. In this webinar, we discuss the latest trends in digital [...]
90% of hotel customers read online reviews before making a booking, and hotels can lose a significant number of potential guests when a negative review appears on the first page of their search results. Testimonials and reviews play a vital role in hotel marketing. In this reputation management whitepaper for hotels, we cover: [...]
From content marketing and social media strategies to reputation management and monitoring, it can be tough keeping up to date with all of the digital marketing techniques you should be using to promote your hotel online. We've put together a Digital Marketing Checklists for Hotels to make sure you're listed where you should be [...]
As a Hospitality Brand, you will have a solid idea of who you are, what you do, and what you offer – but you need to be asking yourself, are you conveying this to your guests? Does your online presence accurately represent the truth of your brand? Are you sending the right message?