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The Post-Pandemic Future of Restaurants

The Post-Pandemic Future of Restaurants

Once the epicenter of casual social interaction, COVID-19 has turned the hospitality industry on its head. By now, most people are familiar with how the pandemic has affected restaurants: decreased or eliminated indoor dining, earlier “last call” times, capacity limits, and a huge shift toward delivery. Grabbing lunch from a favorite spot might now mean [...]
Food Delivery During the Pandemic

Food Delivery During the Pandemic

CEO Dawn Gribble discusses the upswing in delivery requirements from restaurants, how they need to be prepared to make this a long term part of their business plan and the value needing to be added to make a delivery service worthwhile. "You need to do deliveries. People are going to expect home deliveries from their [...]
What is Social Media Advocacy? How does it Work?

What is Social Media Advocacy? How does it Work?

What is Social Media Advocacy? How does it Work? Social Media Advocacy is the process of using personal social media channels to promote and share business posts and content with friends and associates, it can be extremely useful for your hotel marketing activities as the process allows for specific content and campaigns to be targeted [...]
How to Improve Brand Awareness of Your Hotel

How to Improve Brand Awareness of Your Hotel

How to Improve Brand Awareness of Your Hotel Brand awareness is essential, it’s the result of promoting your hotel and making potential customers aware of your location, the services you offer and the benefits of booking with your venue. It’s how you measure whether people are engaging with your hotel and making bookings. When you [...]
How to Conduct a Marketing Audit

How to Conduct a Marketing Audit

How to Conduct a Marketing Audit A strong marketing plan makes all the difference to a hotel’s success, but this can only be achieved by conducting a thorough marketing audit. An audit involves a detailed analysis of a hotel’s current marketing activities, calculating the Return on Investment (ROI), and analysing costings and lessons learned throughout [...]
How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry

How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry

How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry Eco-friendly food packaging is a significant operational aspect that Food & Beverage (F&B) and Restaurants offering take-away services have been taking into consideration due to growing awareness of consumers to use recycled materials. According to some recent studies, consumers are paying more attention to [...]
The Best Staycation Marketing Ideas for Your Hotel

The Best Staycation Marketing Ideas for Your Hotel

Staycations are local holidays, where guests stay within travelling distance of their homes and enjoy local activities and facilities. Due to COVID-19, there has been a resurgence in the number of people looking to enjoy a Staycation in 2020. Hotels can attract Staycation guests by promoting their facilities, restaurants, and unique experiences. With the current [...]
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