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How To Conduct A Marketing Audit

How To Conduct A Marketing Audit

How to Conduct a Marketing Audit A strong marketing plan makes all the difference to a hotel’s success, but this can only be achieved by conducting a thorough marketing audit. An audit involves a detailed analysis of a hotel’s current marketing activities, calculating the Return on Investment (ROI), and analysing costings and lessons learned throughout [...]
Crisis Management in a Time of Global Crisis

Crisis Management in a Time of Global Crisis

Crisis Management in a Time of Global Crisis The current global crisis with the COVID-19 pandemic is an unprecedented situation, and every industry has been impacted to some degree. When people think of Crisis Management, they generally think of something short term or impacting their business alone, but this global crisis has had a serious [...]
How to Create a Crisis Marketing Strategy that Works For You

How to Create a Crisis Marketing Strategy that Works For You

How to Create a Crisis Marketing Strategy that Works For You It’s an understandably hectic time for people across all different industries, the Coronavirus pandemic has touched every corner of the globe and not left a single business unimpacted in some respect. Even for businesses who’ve closed their doors and furloughed their staff, there is [...]
Restaurant Marketing Ideas for May

Restaurant Marketing Ideas for May

Restaurant Marketing Ideas for May With everything going on in the world at the moment, it might seem like a difficult or inappropriate time to be celebrating or marketing yourself, but it really isn’t. Your business is positioned to connect with so many people, and even if you’re not currently open, or doing contact-less deliveries, [...]
Remote Marketing During Times of Crisis

Remote Marketing During Times of Crisis

Social distancing is now in effect to control the spread of coronavirus, and in the past 7 days the world has completely changed. On Monday the 16th March 2020, not long after the World Health Organisation officially categorised COVID19 as a pandemic, the UK government clarified its stance on the virus. People were already uneasy [...]
Coronavirus – Planning Ahead

Coronavirus – Planning Ahead

Coronavirus – Next Steps It’s easy to get caught up in the panic surrounding coronavirus at the moment. Not only has the virus spread at an alarming rate in the past week, becoming a bigger health concern to us and our loved ones than before, but now we’re all being advised to avoid public places. [...]
Restaurant Marketing Ideas for April

Restaurant Marketing Ideas for April

Restaurant Marketing Ideas for April Due to COVID-19 it's more important than ever to market your take-away or collection service online. We hope you find these tips helpful. With Spring well and truly here and the days getting longer again, it’s time to turn our thoughts to April and how not to make a fool [...]