30 of the Best Restaurant Marketing Ideas You Need to Know
Using 360 Video in Hotel Marketing – Infographic
Using 360 Video in Hotel Marketing – Infographic With such intense competition in the hospitality industry nowadays, hotels need to be highly innovative in their marketing activities to distinguish themselves from the competition. Showcasing a few nice images on their website just doesn’t cut it anymore. They need fresh, engaging, absorbing content that will [...]
Why Does Word of Mouth Work? The Psychology of Social Proof
Social Proof is the result of a deep-rooted psychological bias that implies trust in others. It’s the idea that the majority knows better so the best way to decide on something is to see what other people decided.
The Ultimate Bar and Restaurant Social Media Strategy
The Ultimate Bar and Restaurant Social Media Strategy The concept that people eat with their eyes has never been truer in our modern Digital Age. For those in the restaurant business, it means putting together a plate of food that looks as good as it tastes. In the digital world, it means posting pictures […]
How to Choose the Best Hotel Digital Marketing Agency
Choosing the Best Hotel Digital Marketing Agency It’s a matter of fact that the digital world is deeply integrated into our everyday lives and that the way customers are dealing with companies has changed. Many businesses are now focusing their strategies on the customer, putting them at the heart of the message and [...]
7 Important Reasons Why Your Business Should Invest in SEO
Why Your Business Should Invest in SEO - 7 Important Reasons You might be wondering why Search Engine Optimisation is so important, and why your business should invest in SEO. 7 key reasons include: Primary Traffic Source Local SEO Means Increased Engagement Traffic and Conversions Build Credibility Sustainable Brand Image and Growth SEO is a [...]
The Importance of Online Review Management for Restaurants
Of all the different markets in the world, few are as highly reviewed and publicly scrutinised as the Restaurant industry. People love to share their dining experiences with their friends, family and social peers – and look to other people’s experiences to determine where they’re going to visit next. In this article, we explore the […]
Why Communication on Social Media is So Important
The importance of Social Media should not be underestimated. These channels have the potential to connect your business with millions of customers worldwide and are one of the most important areas that your digital marketing strategy needs to cover. If you’re not making full use of your social media channels, you’re missing out on one [...]
2019 Digital Marketing Trends for Hotels and Restaurants
Customer expectations and buyer journeys have changed. Customers now interact with brands via digital customer service channels; Facebook has evolved into a local guidebook; voice search and chatbots have changed the way we search for information; review sites have impacted our purchasing decisions. In this webinar, we discuss the latest trends in digital [...]
Digital Marketing Checklist for Restaurants
From content marketing and social media strategies to reputation management and monitoring, it can be tough keeping up to date with all of the digital marketing techniques you should be using to promote your restaurant online. We've put together a Digital Marketing Checklists for Restaurants to make sure you're listed where you should be [...]