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13 Marketing Mistakes for Hotels

13 Marketing Mistakes for Hotels

DOWNLOAD OUR ROI WHITEPAPERMeasuring the effects of a digital marketing campaign isn’t always a clear-cut procedure. Digital marketing requires a more complex understanding of the different goals and ways to measure their performance. Understanding how to measure your efforts means you can maximise your Return on Investment. Download Now!
How to Make Your Boutique Hotel a Destination Location

How to Make Your Boutique Hotel a Destination Location

What Actually is a Destination Location? What Defines a Boutique Hotel? Why is Luxury Important? How is the Market Changing? How will this affect your venue? What is Destination Marketing and Why Do You Need a Strategy? How Do You Differentiate Your Property from Your Competitors? Destination Marketing Strategies You Need to Know What Actually [...]
Using 360 Video in Hotel Marketing – Infographic

Using 360 Video in Hotel Marketing – Infographic

Using 360 Video in Hotel Marketing – Infographic   With such intense competition in the hospitality industry nowadays, hotels need to be highly innovative in their marketing activities to distinguish themselves from the competition. Showcasing a few nice images on their website just doesn’t cut it anymore. They need fresh, engaging, absorbing content that will [...]
How to Make Your Hotel Stand Out on Social Media

How to Make Your Hotel Stand Out on Social Media

How to Make Your Hotel Stand Out on Social Media   Social media is massive. There are around a billion people actively using Facebook and Instagram, and some 336 million people actively using Twitter each month, and these numbers only continue to grow.   Social media isn’t going anywhere soon, so hoteliers must understand the [...]
How to Encourage Meeting Room Bookings

How to Encourage Meeting Room Bookings

How to Encourage Meeting Room Bookings   If your location sees many business and corporate travellers, there’s clearly a demand for access to meeting facilities. Even so, meeting rooms don’t get booked to their full potential in most hotels. To get the most out of the investment you’ve made in building meeting rooms and other […]

The Benefits of Exceeding Guest Expectations

The Benefits of Exceeding Guest Expectations

Several things come to mind when considering what the modern guest expects. The modern travel and hospitality industry is all about advanced technology, artificial intelligence, virtual reality, hyper personalization, and self-service – among others. With guests expecting more and more, it’s worth thinking about the benefits and return on investment of exceeding those expectations.   [...]