As a Hospitality Brand, you will have a solid idea of who you are, what you do, and what you offer – but you need to be asking yourself, are you conveying this to your guests? Does your online presence accurately represent the truth of your brand? Are you sending the right message?
One of the biggest advantages of Social Media platforms is the way that these social networks can connect you with a massive audience. Being able to interact with your customers gives you the ability to boost the customer experience and increase your brand visibility, reputation and authority.
Influencer Marketing is a powerful tool that has changed the way many brands approach their customer engagement, especially with their digital marketing and advertising. How you connect with your audience, and who you are seen connecting with can have a huge impact on how your customers view you.
Measuring the effects of a Social Media marketing campaign isn’t always a clear-cut procedure, unlike sales where you have a direct cause and effect – social media marketing requires a more complex understanding, and a specifically targeted approach to understanding your data analytics and actually making use of them.