Measuring the effects of a Social Media marketing campaign isn’t always a clear cut procedure, unlike sales where you have a direct cause and effect – social media marketing requires a more complex understanding, and a specifically targeted approach to understanding your data analytics and actually making use of them.
Over the years, there have been many different Social Media channels – some have faded away from popular use, whereas others are an everyday fixture for many internet users. There are over 3 billion active Social Media users – with a new user signing up every 15 seconds. (Statusbrew)
Recently, British Pub chain J D Wetherspoons has been in the news for announcing that their Head Office and all 900 of their chain pubs will be quitting social media – closing down their social channels, such as Facebook, Twitter and Instagram channels ‘with immediate effect’.
One of the major trends that we’ve seen coming in this year, is consumers placing more importance on dealing with ‘customer-centric’ businesses, who are genuine and attentive to their needs.
The impact of Influencer Marketing has changed the way many modern companies approach their customers and how they appeal to them, especially though social media sites with blogging, v-logging and photography making a participatory culture the new standard.
There are a number of different things your brand needs to do to succeed online, and turn interested visitors into paying customers.
Finding new restaurant marketing ideas can be challenging, with so much competition and more venues realising the importance of online advertising and social media marketing, it can be difficult to determine the best way to stand out from the crowd and ensure your local restaurant is seen ahead of your competitors.
In our digital age having Social Media channels and an online strategy is an absolute must, but it can be difficult to juggle the everyday running of your restaurant with your digital needs.
How to Engage with Generation Z – And Why it is So Important There’s a lot of talk about Generation Z (Gen Z) – but who are they? And why do they matter to your business? Why should you be evolving and adjusting your marketing and social media strategies to fit their needs and expectations?
The subject of Influencer Marketing has been widely in the news recently due to the interactions between an Influencer and Hotel / Restaurant owner going viral.