As a Hospitality Brand, you will have a solid idea of who you are, what you do, and what you offer – but you need to be asking yourself, are you conveying this to your guests? Does your online presence accurately represent the truth of your brand? Are you sending the right message?
One of the biggest advantages of Social Media platforms is the way that these social networks can connect you with a massive audience. Being able to interact with your customers gives you the ability to boost the customer experience and increase your brand visibility, reputation and authority.
Social Media isn’t all about the numbers, and it’s vitally important to your restaurant brand that you get it right. There is so much competition and choice of venues available, that you need to be online and ready to work hard to stand out – otherwise your potential customers are going to go elsewhere.
The Hospitality Industry is one of the most crowded sectors, and brand positioning is one of the most important factors when it comes to getting your hotel seen and bookings made. Businesses that don’t make an impact online will quickly be forgotten. Social Media Advocacy is a type of Content Marketing, and is the process […]
Special Events can be held for any number of reasons – from celebrating your opening anniversary, to engaging with the local community, to simply wanting to do something new to increase hotel bookings, there are thousands of different reasons and different events that hotels can hold. Whilst all of these may wildly differ in their […]
In 2017, the global market for group bookings was estimated to be more than $190 billion. (Worldhotels.com) The type of group bookings that you offer, and how you promote it to your audience, will depend on a number of factors – including the size of your establishment, the type of people that make up your […]
Measuring the effects of a Social Media marketing campaign isn’t always a clear cut procedure, unlike sales where you have a direct cause and effect – social media marketing requires a more complex understanding, and a specifically targeted approach to understanding your data analytics and actually making use of them.
Over the years, there have been many different Social Media channels – some have faded away from popular use, whereas others are an everyday fixture for many internet users. According to Status Brew, there are over 3 billion active Social Media users – with a new user signing up every 15 seconds.
Recently, British Pub chain J D Wetherspoons has been in the news for announcing that their Head Office and all 900 of their chain pubs will be quitting social media – closing down their social channels, such as Facebook, Twitter and Instagram channels ‘with immediate effect’.
One of the major trends that we’ve seen coming in this year, is consumers placing more importance on dealing with ‘customer-centric’ businesses, who are genuine and attentive to their needs.