How to Engage with Generation Z – And Why it is So Important There’s a lot of talk about Generation Z (Gen Z) – but who are they? And why do they matter to your business? Why should you be evolving and adjusting your marketing and social media strategies to fit their needs and expectations?
The subject of Influencer Marketing has been widely in the news recently due to the interactions between an Influencer and Hotel / Restaurant owner going viral.
10 Exciting Dining Trends to Be Served Up in 2018 From the evolution of vegetable dishes and a new focus on botanicals, to a deeper need for personalised customer interactions and ownership of ethical responsibilities – here are 10 Dining and Drink Trends Expected to Make an Impact in 2018:
Facebook has recently announced a major update that will change what people see on their news feeds. This will directly affect your social media strategy for Facebook and requires a new approach to using the channel to promote your restaurant. Mark Zuckerberg stated that Facebook’s goal is changing, “from focusing on helping you find relevant […]
The Food and Beverage (F&B) market is highly competitive, and your venue is constantly vying with other restaurants for attention. It can be difficult to fill tables during quiet times, attract local customers, encourage tourists to visit, and ensure that your restaurant is getting the exposure and recognition it deserves.
When it comes to obtaining feedback from your customers, the goal is of course to have as many positive reactions, and as few negative ones as possible. However, a low rate of negative feedback and a high turnover of non-repeating customers may be a cause for concern; it may be an indication that there […]
Unfortunately it is a sad fact of life that no matter how well your business performs, and how amazing a service and customer experience you deliver – you will not be able to please all of your customers all of the time.
With the digital experience connecting people from across the globe, it is harder than ever to attract guests to your venue. Competition is fierce and once optional service areas that might have given you an edge, are now expected as standard.
One of the most difficult challenges any business has to face is identifying new customers and encouraging them to engage with their brand – with the end goal of converting these leads into sales. Before the Digital Age, word of mouth and traditional media exposure (such as TV and Radio reports or newspaper […]
Managing a Social Media Crisis Social Media is a huge part of the digital experience, it connects brands with their audience, and allows consumers to share experiences with one another – and with 2.789 billion social media users worldwide, the potential reach in a short space of time is astounding.