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How to Make Your Hotel Stand Out on Social Media

How to Make Your Hotel Stand Out on Social Media

How to Make Your Hotel Stand Out on Social Media   Social media is massive. There are around a billion people actively using Facebook and Instagram, and some 336 million people actively using Twitter each month, and these numbers only continue to grow.   Social media isn’t going anywhere soon, so hoteliers must understand the [...]
How to Encourage Meeting Room Bookings

How to Encourage Meeting Room Bookings

How to Encourage Meeting Room Bookings   If your location sees many business and corporate travellers, there’s clearly a demand for access to meeting facilities. Even so, meeting rooms don’t get booked to their full potential in most hotels. To get the most out of the investment you’ve made in building meeting rooms and other […]

The Benefits of Exceeding Guest Expectations

The Benefits of Exceeding Guest Expectations

Several things come to mind when considering what the modern guest expects. The modern travel and hospitality industry is all about advanced technology, artificial intelligence, virtual reality, hyper personalization, and self-service – among others. With guests expecting more and more, it’s worth thinking about the benefits and return on investment of exceeding those expectations.   [...]
How Hotel Balconies Are Revolutionising Hotel Marketing

How Hotel Balconies Are Revolutionising Hotel Marketing

How Hotel Balconies Are Revolutionising Hotel Marketing Digital marketing for the accommodation and hotel sector often focuses on additional features besides the core product. What does a particular hotel have that differentiates it from all of the other competitors in close proximity? Masterful marketers will monopolise these features, with their marketing campaigns focusing on whatever […]

Why Communication on Social Media is So Important

Why Communication on Social Media is So Important

The importance of Social Media should not be underestimated. These channels have the potential to connect your business with millions of customers worldwide and are one of the most important areas that your digital marketing strategy needs to cover. If you’re not making full use of your social media channels, you’re missing out on one [...]

2019 Digital Marketing Trends for Hotels and Restaurants

Customer expectations and buyer journeys have changed.   Customers now interact with brands via digital customer service channels; Facebook has evolved into a local guidebook; voice search and chatbots have changed the way we search for information; review sites have impacted our purchasing decisions.   In this webinar, we discuss the latest trends in digital [...]