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Customer expectations and buyer journeys have changed. Customers now interact with brands via digital customer service channels; Facebook has evolved into a local guidebook; voice search and chatbots have changed the way we search for information; review sites have impacted our purchasing decisions. In this webinar, we discuss the latest trends in digital [...]
From content marketing and social media strategies to reputation management and monitoring, it can be tough keeping up to date with all of the digital marketing techniques you should be using to promote your restaurant online. We've put together a Digital Marketing Checklists for Restaurants to make sure you're listed where you should be [...]
From content marketing and social media strategies to reputation management and monitoring, it can be tough keeping up to date with all of the digital marketing techniques you should be using to promote your hotel online. We've put together a Digital Marketing Checklists for Hotels to make sure you're listed where you should be [...]
When you’re speaking with a customer either directly or on the phone, there are visual and audio cues that can help you give their words context, you can tell whether they’re being serious or sarcastic, are happy, angry, concerned or something in between.
Food and Beverage Brands are competing in a market that is constantly changing. Whether it’s due to new technologies, new product ideas, or changes in customer opinion and expectation – there is always constant movement. If your brand isn’t ready to get involved and make an impact, your product could end up falling aside […]
Social Media Marketing for Restaurants is one of the most important ways your venue can connect with customers new and old, and
As a Hospitality Brand, you will have a solid idea of who you are, what you do, and what you offer – but you need to be asking yourself, are you conveying this to your guests? Does your online presence accurately represent the truth of your brand? Are you sending the right message?
One of the biggest advantages of Social Media platforms is the way that these social networks can connect you with a massive audience. Being able to interact with your customers gives you the ability to boost the customer experience and increase your brand visibility, reputation and authority.
Influencer Marketing is a powerful tool that has changed the way many brands approach their customer engagement, especially with their digital marketing and advertising. How you connect with your audience, and who you are seen connecting with can have a huge impact on how your customers view you.
Measuring the effects of a Social Media marketing campaign isn’t always a clear-cut procedure, unlike sales where you have a direct cause and effect – social media marketing requires a more complex understanding, and a specifically targeted approach to understanding your data analytics and actually making use of them. Measuring ROI requires you to have [...]