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Coronavirus – Planning Ahead

Coronavirus – Planning Ahead

Coronavirus Planning Ahead

Coronavirus – Next Steps

It’s easy to get caught up in the panic surrounding coronavirus at the moment. Not only has the virus spread at an alarming rate in the past week, becoming a bigger health concern to us and our loved ones than before, but now we’re all being advised to avoid public places.

To those of us in the hospitality industry, who were already concerned about the health of ourselves and our staff, we’ve now got the added stress of our livelihoods to worry about. With UK Prime Minister Boris Johnson advising people to avoid pubs, restaurants and other public spaces, many businesses worst fears have no come to pass.

While the government’s intentions are well meant, after all they do have a virus to contain, they have inadvertently sanctioned further catastrophe for businesses in the hospitality sector. Unless the government’s plans to support the industry come to fruition soon; it could be too late for some smaller businesses who may struggle to stay afloat amid this crisis.

We very much hope they provide more insight into what this help will be and soon. Although always remember that just because this is our reality right now, doesn’t mean it will be in 12 months’ time.

Preparing for the Future

As we’ve said in our Daily Coronavirus Briefing blog, this pandemic is a temporary problem. There will come a day when it’s a distant unpleasant memory. We are very much looking forward to this and we find it reassuring. Nobody can deny that the next few months are going to be a challenge, especially for those who are personally and professionally affected by coronavirus. But we will outlast it.

We believe it’s very important to keep this in mind as we go about our day. Not enough people and businesses are doing so. Many of us are so busy preparing for the hard times that we’re failing to pay any attention to what comes after. Coronavirus isn’t going to be a definitive chapter in our careers and working lives. It’s going to be one that comes and goes.

You should be heeding the advice you’ve been given to avoid coronavirus and preparing your business for the potential impact. In fact, our Daily Coronavirus Briefing provides up to date and practical advice so you can do exactly that.

Life After Coronavirus

But at the same time, you need to prepare for what comes after coronavirus.

How are you going to hit the ground running on the road to recovery?

Think about all the people who are currently self-isolating or avoiding public spaces as the government has advised. These are people who enjoy going to the pub, going out for a meal, or booking a night away in a hotel. They are going to want to do it again as soon as they can.

These are the people who use the hospitality industry and they are just as frustrated as we are that they are unable to. They’re going to want to make up for lost time when they’re free to do so.

Be ready when they do. This is an opportunity to not only recover but to thrive.

We’ll be updating our Coronavirus Briefing with new content as it becomes available. If you’re in need of support from Virtual Solutions we’re also readily available. Our staff are presently all working remotely, and our operations are functioning normally. If you’re in house marketing team or agency have been affected by coronavirus and you’re in need of a back-up plan feel free to reach out to us.

Some Toughts (3)

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    […] from the perspective of a hotel (what does this mean for you) and aim to provide hoteliers with the best advice we can. As well as any changes or developments as this global situation unfolds. We fully expect […]

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    […] in the hospitality sector will have implemented their contingency plans, but our advice is to prepare for the future rather than wallowing in the […]

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    […] marketing during a time of pandemic can be a difficult thing to get right. Not only do you need to consider your operational […]

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