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Digital Marketing Strategy for Hotels

Digital Marketing Strategy for Hotels

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Digital Marketing Strategy for Hotels - Overview

Careful planning is at the heart of every hospitality venture, and when it comes to marketing – it’s no different.  What works for a medium sized hotel may not be appropriate for a larger one, and the strategy in place for a luxury resort will be completely different to the one needed for a single boutique venue.

Having the right strategy in place for your unique needs is vital if you want to stand out and get ahead of your competition – you need a hotel marketing plan.

Our personalised services include the preparation and implementation of a digital marketing strategy that will assist your Hotel in achieving its marketing goals.

Benefits of a Digital Marketing Strategy for your Hotel

  • Increased Footfall
  • Increased Direct Bookings away from Online Travel Agents (OTA’s)
  • Creates Meaningful Relationships with Target Audience
  • Increases Brand Visibility
  • Cultivates Brand Reputation
  • Establishes Trust
  • Ensures Online Business Survival
  • Reaches Customers on Mobile Devices
  • Helps you Optimise your Website
  • Identifies and Utilises your Unique Selling Points (USP)
  • Allows you to Capitalise on Current Trends
  • Differentiates You from the Competition
  • Effective Marketing of Offers, Loyalty Schemes and Promotions
  • Helps Achievement of Company Goals

Our Digital Marketing Services include:

  • Email Marketing
  • Content Marketing
  • Multi-Channel Marketing
  • Smart Data and Analytic Marketing
  • Social Media Marketing and Advertising
  • Content Engagement
  • Brand Awareness and Visibility Outreach
  • Targeted Audience Promotion



The Importance of having an Online Marketing Strategy for Hotels

When creating a digital marketing strategy for your hotel, it’s important to remember that there isn’t just one main area of focus; there are different services and streams that must be balanced, monitored and maintained – and it is vital that all of these areas are given attention.

One of the main benefits of doing marketing digitally is the ability to track and monitor results.  Real-time data combined with regular summaries means you can see what is working and what isn’t.  This flexibility means your money isn’t wasted on campaigns or approaches that don’t yield the desired results.

We begin our process by checking out your short, medium and long term goals. Our consultative approach helps us understand what you want to achieve, and identify the metrics you need to focus your attention on.

We can help you design and implement innovative ‘Book Direct’ campaigns, promotions and perks that will generate interest and increased bookings with potential guests. Our Loss of Revenue to OTA’s calculator will show you why this is so important – and how much money your business could be gaining by taking the direct approach.

If your venue is looking to change focus and attract a new cliental, or re-engage with previous customers, we can provide strategies designed specifically for your target audience – whether it’s  family friendly, intimate and romantic, lively and social, or somewhere in between. Events and Special Offers are areas that can really benefit from a well-crafted digital marketing strategy, before the campaign launch and afterwards.

The importance of social media isn’t lost on anyone today and as a business owner or manager, it needs to form an important part of your strategy. We draw on over 100 years of industry experience within our team to take a considered approach to your needs, and tailor our activities to fit.

We at Virtual Solutions are social media experts, who will help you create a unique approach to enhance your standings on Instagram, TripAdvisor, Zomato, Facebook, Twitter and other relevant sites – we know that globally there is a huge level of engagement with the hospitality industry, and will promote the visual experience provided at your venue across multiple channels and encourage visitors to check in regularly.

We can even help you identify where your customers are online if you are unsure where you should be focusing your efforts.  We will organise virtual launch parties and PR campaigns to reach customers in a targeted and effective way, and help you engage with local customers as well as visitors to ensure that your hotel is in good standing with the local community.

We want your hotel brand to grow in a way that is long-lasting, sustainable and memorable. We’ll work with you and your team to increase your brand’s visibility, build trust with potential and existing customers, and look at the latest trends to see what might affect your business and how best you can implement any changes.

We provide you with a fully developed data-backed strategy which operates over multiple channels – we understand your needs, define your goals, and deliver exceptional results.