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Social Media Management for Food & Beverage Products

Social Media for Food & Beverage Products

About Instructor

Social Media Management for Food & Beverage Products

The Food and Beverage market is highly competitive and extremely fast-paced. For products to be successfully marketed, and gain traction with an interested audience – implementation of an effective, optimised and consistently updated Social Media Marketing Strategy is essential.

We know you have a lot on your plate, dealing with the day-to-day running of your business, and you may not have the time, resources or trained staff to deal with the complexities of running an omnichannel Social Media strategy.

We offer your customers a 5-Star social media experience. All of our team are highly trained and qualified – our founder appeared on MasterChef UK, and her passion for cooking and innovative food products is translated across to our services, and the desire to see your dreams become a reality.

We use our years of industry experience, specialist software, and technological know-how to give you a social media presence that sees your brand thrive and grow. We have worked for a number of different food and beverage product companies, and not only aided them with the basic services covered by most marketers but gone above and beyond – creating bespoke recipes, promoting pairing partnerships and more, to give an exceptional experience every time.

Benefits of Social Media Management for Food & Beverage Products

  • Build a Community Around Your Brand
  • Sell Directly from your Social Media Channel
  • Offer Seasonal Promotions and Special Offers
  • Increase Brand Awareness and Customer Loyalty
  • Gain Valuable Customer Insights
  • Identify what B2B Clients are Looking For
  • Run Targeted Ads Campaigns
  • Launch New Products and Events
  • Receive Valuable Feedback
  • Increase Website Traffic
  • Boost Search Rankings
  • Provide an Exceptional Customer Experience
  • Generate Higher Numbers of Enquiries and Purchases

The recipe for Social Media success requires different techniques for each channel – and we ensure that your content is perfectly presented on each.

We use the latest tools and techniques to provide daily updates on targeted content and ensure that your posts, comments, and replies are engaged with in a positive fashion. We will identify any customer service issues and advise you of them, so steps can be taken to offer solutions via the medium they identified on. We can also advise on the growing trend of purchasing directly through social media channels, and help you engage this as another sales stream.

We can create recipes that either directly use or compliment your product. We can also offer pairing suggestions for food and drink products – telling an insightful and stimulating story that engages with your customers on an emotional level and encourages them to become your customers and brand champions. We also promote this method to strategic partners and attract the attention of complementary product ranges – such as pairing wine products with cheese companies, or cocoa with cake, so your reputation, recognition and sales opportunities can grow.

Our real-time dashboard allows you to check on your progress at any time, so you can see first-hand the results of our efforts, what people are saying about your company, and how well the strategy is performing. As a complimentary service, we will show you how to use the dashboard and make sense of the data it displays. We will also provide a weekly analysis report, along with strategy suggestions to keep you up-to-date with the latest trends and changes that may affect your brand.

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Social Media Management for Food & Beverage Products - INSIGHTS

The Importance of Social Media Management for Food & Beverage Products

We will identify your target audience – who they are, which social media channels they use, and what their interests are. Using this highly targeted data and our years of industry experience, we will help your company establish a powerful presence on social media, be on the channels that your customers frequent, and participate in online communities with high quality, engaging content.

With easily accessible technology influencing F&B trends, and heavy hitters such as Facebook and Twitter investing in Apps, having an optimised social media presence is imperative – whether you’re looking at B2C or B2B selling, or both – you need to be seen to get ahead.

People will remember how an experience has made them feel, long after they’ve forgotten the details – so we’ll make sure that your social media channels offer meaningful interactions that give your customers a lasting positive association with your brand and products.

Social Media for business is complicated – you need to know exactly who your audience is, what they want, where you can find them – and how to talk to them in your brand’s ‘voice ‘ using a language and tone that is appropriate for your brand – for example: a coffee company may come across as ‘warm’ and ‘casual’ – reflecting the qualities of the drink, where as a unique spirits blend may be ‘fun’ and ‘quirky’ – but, no matter what ‘voice’ your brand speaks with, it’s vital to keep it consistent and up to expected professional standards.

You need to optimise your content to best fit your customer’s needs and wants, and make sure that your posts are relevant, engaging and consistent.

We will create a carefully crafted strategy for your business by reviewing your needs and overall goals, your current market position, and immediate competitors. We’ll analyse your customers to see what social media channels and review sites they are using, and work with you to decide where your resources and budget would be best focused.

We will help you harness and benefit from current and upcoming trends across social media – and ensure that your brand stands out from the competition as we act as your dedicated brand champion – helping your product and brand campaigns succeed.

Our comprehensive social media package is designed for your specific needs – we work with you to identify exactly what you need, where you need it – and how to implement it.

Our service options include:

  • Regularly updated content
  • Consistent branding and delivery of brand voice across all channels
  • Optimised and researched hashtags and keywords
  • Multi-channel Promotion
  • Special Offer and Competition Management
  • Highly Targeted Ads for B2C and B2B Customers
  • Connections with appropriate Influencers
  • Develop relationships with B2B Decision Makers
  • Social Media Reputation Management
  • Social Media monitoring and responding
  • Social Media ideas for Food and Beverage products
  • Social Media Marketing for Food and Beverage products
  • Review / Feedback engagement
  • Regular reports and insightful data
  • Consultation on Promotions / Campaigns
  • A Real-Time dashboard to monitor Data Analytics

We create exciting and dynamic content that accurately reflects your values, monitor social signals and invite Influencers to engage with you and your product. We will help you develop fresh new promotional ideas, and advise you on which social media channels you should be focusing on. We will also monitor local and global calendars, and keep you informed of specific dates or events that your business should be aware of.

We are here to give you and your customers an exceptional digital experience.

Read our Client Success Stories

Kua Aina Viral Twitter Campaign

TESTIMONIALS

We have started our collaboration with Virtual Solutions a little less than two months ago to promote our new company on various Social Media networks, and we are thrilled with the results we are seeing in such a short time! They have fully adapted to our needs, style and budget, no request is ever too small or big, they put every effort with enthusiasm and passion to make the company grow, as well as provide further strategies and solutions for a better audience reach. We love their dedication, professionalism and creative flair - they are expert in their field who we plan to collaborate with for a long time to come. Thank you for all your hard work!

Iana Ianakieva

The Wanderlust Lab
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