Social Media Management for Hotels
Social Media Management for Hotels
The Global demand for new and innovative travel locations, and accompanying hotels, means that the Hospitality market is highly competitive and ever-changing – for your hotel to succeed, you need a highly optimised and data-driven social media strategy, that gets you seen by the right people, at the right time, and in the right place.
Social Media has changed the way businesses interact with customers – from the way you advertise, market and deliver customer services – if you don’t have a social media strategy in place, your brand is less likely to be seen and engaged with.
We know that you have a lot to manage when dealing with the day-to-day running of your hotel, our full service package enables you to have a five star digital service as standard, without your team having to divert their time and resources away from their positions.
Benefits of Social Media Management for Hotels
- Gain Valuable Customer Insights
- Increase Brand Awareness and Loyalty
- Run Targeted Ads with Real-Time Results
- Increase Direct Web Traffic and Search Rankings
- Provide a Rich and Engaging Customer Experience
- Generate a Higher Number of Bookings and Enquiries
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Social Media Management INSIGHTS
Virtual Solutions will help your venue establish a presence on social media that is positioned to attract new customers and returning guests. We will ensure that you are represented on the channels your target audience frequents, and participate in online communities with high-quality, engaging content that showcases your venue and delivers your brand message.
Recent investments in Messenger Apps from heavy-hitters such as Facebook and Twitter, demonstrate the growing trend for Social Media platforms to be used as Customer Service channels. Having a strong, consistent Social Media presence is vital – whether you’re an independent boutique venue, a middle sized establishment, part of a luxury chain – or anything in between, it is essential that your hotel has a highly trained Social Media Management Team.
Your customers will remember how an experience made them feel, long after they’ve forgotten the details – so we make sure that they have meaningful interactions with your content, and will keep checking back in for more.
We will work with you to create a carefully crafted and fully optimised strategy that suits the individual needs of each venue, and works towards achieving your short, middle and long term business goals.
We will analyse your audience to determine who they are, what they are interested in – and the best ways to engage with them. We will identify the Social Media channels and Review Sites they frequent, and focus attention on these areas, whilst still maintaining a consistent presence on others.
We will check out your direct competition, and analyse their social media presence – allowing you to better understand your customers and adjust your strategies accordingly.
We will help you harness and benefit from current and incoming trends across Social Media, and ensure that your hotel stands out from the competition, acting as your dedicated Brand Champion and guiding your Social Media campaigns to success.
Our Social Media Management Package for Your Hotel includes:
- Consistent Branding and Delivery of Your Brand Voice
- Regularly Updated Content Relevant to Your Audience
- Optimised and Researched Hashtags
- Promotion Across Multiple Channels
- Highly Targeted Ads to Engage With Customers and Potential Customers
- Connections with Appropriate Influencers
- Social Media Reputation Management
- Social Media Monitoring and Responses
- Social Media Ideas for Your Hotel
- Social Media Marketing for Your Hotel
- Regular Check In Reports and Insightful Data Analytics
- Consultation on Promotions and Campaigns
- Access to a Real-Time Dashboard to Monitor Your Analytics
Our Social Media Experts don’t take a ‘set it and forget it’ approach to your channels. We research the specific needs of your venue, offer insightful targeted advice, and use the developed custom strategy to attend to the needs of your guests, encouraging them to have an extended stay on your pages.
We provide you with all the basic components you need to run a successful Social Media Campaign for your Hotel – with optional extras available to further customise and boost your channels as needed.
We use a hands-on approach for your Social Media Strategy – we are your digital concierge – inspiring guests to become paying customers. We safe guard your reputation on Social Media, and do not use black-hat techniques or purchase engagement (such as likes or shares). We protect the integrity of your brand – so you can be satisfied that the engagement rates are genuine.
We use our years of industry experience and a creative flair to cultivate exciting content that accurately reflects your values, monitors social signals, and invites Influencers to visit your establishment.
We will work with you to develop promotional ideas and advise which Social Media channels you would benefit from focusing on – whether it’s Facebook, Twitter, Instagram, YouTube or LinkedIn – just to name a few, we will be there to give you and your guests an exceptional digital experience.
Success on Social Media requires different techniques for each channel – and we will ensure that your content is perfectly presented on each. We use the latest tools and techniques to provide updates on a daily basis – targeting the posts to reach your guests when and where they will see them. We respond to posts, comments and consumer engagement in a positive fashion, which promotes trust and projects your brand voice.
We actively monitor Social Media channels, and work with you to identify any customer service issues or queries, so steps can be taken to offer solutions or answers; via the medium they were raised.
We know that you need a focused service- and our Real-Time Dashboard allows you to check in at any time to see how your campaigns are doing. Since data is only as useful as your understanding of it – we also offer a complimentary service to explain how to use the dashboard, and make sense of the data.
We want you to see first-hand what we do – the result of our efforts and what people are saying about your hotel, and will provide you with regular reports, complete with feedback, recommendations and strategy suggestions, to help keep you on top of the latest trends and changes.
We achieved the no 1 trending event on Twitter, 84,000+ people talking about is on Facebook, regional recognition for a 1st-time event, Social Media Week Dubai #SMWiDubai in such a short space of time and resources through Virtual Solutions' sheer commitment and dedication.