Social Media Pay Per Click (PPC) Advertising for Hotels
Social Media PPC Advertising for Hotels – Overview
Whether you are looking to promote your hotel venue, create brand awareness, share a special offer, drive traffic to your pages, or target a specific consumer demographic – when done correctly, Pay Per Click (PPC) advertising offers a flexible and highly customisable form of advertising.
Virtual Solutions can provide your hotel with a fully inclusive PPC Advertising service that appeals to your target audience in the right place, at the right time.
Outbound Benefits of Social Media PPC Advertising for Your Hotel
- Generates a Better Understanding of Who Your Customers Are
- Highly Adaptive to Your Business Needs
- Extremely Cost Effective Compared to Traditional Advertising Formats
- Shows a Clear Return on Investment (ROI)
- Increases Brand, Venue and Promotion Awareness
- Promotes Increased Bookings and Enquiries
- Allows for Geo-Targeting
- Increases Lead Generation
- Encourages Sign Ups for Newsletters and Engagement Campaigns
By implementing an optimised PPC Campaign with the right metrics in place, your Hotel can see the results of the campaign very quickly – which allows you to develop marketing campaigns and advertising strategies that appeal directly to the people who are engaging with your channels.
Virtual Solutions takes a hands-on approach to your campaigns – we don’t just ‘set it and forget it’. We monitor your metrics and carry out variation (AB) testing on the copy to ensure that your PPC campaign is working in-line with your budget and your needs.
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Social Media PPC Advertising for Hotels – Insights
With so many different customer wants and needs, it can be difficult to narrow down the areas where you would be best placed to advertise. Social Media PPC Advertising has wide scope and is extremely customisable – this allows you to determine which areas your hotel would benefit from focusing on, and tailor your campaign to fit.
Whether you are looking to grow your social media presence, promote new services or room redesigns, special offers or time limited events, raise awareness of an app, encourage additional traffic to your website, promote new video content, or enhance the overall experience your brand gives to its customers – PPC Marketing gives you the ability to set a specific goal, and see quick results – so your strategies and plans can be amended with relevant market-driven data.
- You Only Pay When Your Ad is Clicked On
- You Have Complete Control of Your Costs and Can Set Your Own Budget
- You Can Engage Interested Consumers in the Right Place at the Right Time with the Best Ad
- The Data Obtained from PPC Can be Used to Inform Other Marketing Channels and Strategies
- You Can Identify a Specific Business Need and Directly Target Your Campaign on it
Virtual Solutions will assist you in determining who your target audience are. We will give you recommendations, goals and optimised schedules that have been created through data-driven research and the experience of our PPC Experts.
You can be certain that our pro-active approach means that your Ads are being continually monitored and maintained, so they run at their best.
The Hospitality Industry is one of the largest markets in the world, and it operates on a global scale. A failure to get ahead on Social Media can mean that your message is swamped by the competition, and the damage can set your hotel back years. It is absolutely vital that you get it right at the start.
Failure to set up a correct Social Media PPC Advertising Campaign will cost you time and effort, as well as money – the cost of the failed campaign and the price of fixing it. There is a steep learning curve involved in getting PPC right, and we understand that you are already busy with the day-to-day operations of running your hotel/s. Our team of PPC Experts are trained in the latest technologies and use the latest techniques to ensure that your campaign is set up correctly, addresses your specific needs, and gives you the best possible return on investment.
We will give you access to a custom dashboard – and training on how to use it, so you can monitor your campaign at any time to see how well it’s performing. We also provide an in-depth monthly report so you can see in greater detail what we have done on your behalf, and how we have made the decisions for your hotel campaigns.
We advertise on all major social media channels – including Facebook Pages, Twitter, LinkedIn and Instagram. We use our specialist software to monitor your Ads, and make real-time adjustments to optimise not only the Ads, but the keywords and settings – to ensure that your Social Media PPC Advertising campaign is successful.
Before the Ad campaign goes live, we will work with you to understand who your target audience is, and the motivation behind your Ad campaign – we will give you our expert advice and recommendations, and continue to do so for the duration of the campaign, with regular reports and feedback. We use these techniques to ensure relevant areas of interest, conflict or low-activity are brought to your attention at the earliest possible opportunity.
We will create your Ad Copy with you, manage images and carry out variation tests (AB) which see us adjusting the text, calls to action, images, etc. We do this so we can monitor the metrics on each adjustment, and create an ad that combines the most successful and engaging elements of each test, giving you an Ad that is directly targeted at your audience and designed to give you the best opportunity for return on investment.
Our services don’t involve corner-cutting strategies – we do not purchase fake likes or followers, or bots – our PPC Experts use their years of industry knowledge and skilled technological know-how to deliver a genuine and highly engaging campaign that in turn, attracts a genuine and engaged audience.
Virtual Solutions have proven to get us great results. GREAT WORK! London
Really high standard of work and excellent value for money. Thank you.