It may make you want to roll your eyes, but one of the biggest growing interior design trends for 2019 is creating Instagram worthy spaces – or, as millennials might describe it: “#DoItForTheGram.”
In a world obsessed with selfies and proving your worth online, it’s important that when you come to renovating your restaurant or bar that you’re providing ‘insta-worthy’ style as well as the substance to appeal to the younger demographic and their penchant for sharing a snap or two, or three, or four…
There are over 500 million active users on Instagram every day (Omnicore), making it an ideal platform to get your restaurant seen and engaged with.
Millennials are the ‘big spenders’ of the future
The influence the Instagram generation can have on the success of your business is impossible to deny – Millennials will soon have the most spending power of any generation; attracting this demographic to your venue is essential.
To those of a certain age, it may seem alien, but there is no denying that whether a place is ‘Instagrammable’ or not can be the deciding factor to success.
It’s not just your décor and design that customers are photographing either. Many eateries understand the marketing power of Instagram when it comes to their menu.
Photogenic foods and drinks have become a huge part of social media and can drive consumers direct to your door purely from what they have seen on their Instagram, Facebook or Twitter feeds; think mega-milkshakes laden with cake, chocolate bars and ice cream known as Freak Shakes, or Selfieccino’s which (you guessed it!) is the art of printing your selfie on the froth of your cappuccino.
A decade ago, it would seem unthinkable and downright rude to snap a photograph of your meal before tucking in, but nearly two-thirds of 18-34-year olds do this every single day. Today Instagram has more than 180 million posts with the hashtag #food.
What Effect is Instagram Having on the Industry?
Establishments are beginning to redesign their interiors into ultra-cool spaces with the objective of making use of social media marketing and getting their name out on Instagram.
In order to establish yourself as the place to be in your town, every corner of your business needs to be the perfect glamorous backdrop for twenty-something dinner dates and teenage hangouts.
How you decide to proceed will depend on the type of eatery you’re operating. Your design needs to still reflect the core of your brand, and match with the vision, values and voice you use to express yourself.
But what can you do to make an impact? How can you uniquely express yourself and encourage others to share your efforts?
Neon slogans are here to stay… for the time being
If you want your guests to tag their location or use your hashtag, you could try incorporating Inspirational (or cheeky) quotes to light the room in bright neon.
For example – establishments such as The Polo Lounge (Glasgow) or Dirty Martini (Manchester) have benefitted significantly from their neon-light choices – #dirtymartini has 188k posts on Instagram with 99% of them featuring their life-size neon angel wings and ‘get your halo dirty’ slogan.
Feature walls decked floor to ceiling in eye-catching super-graphics or plantation, artificial a la Elan Café, or otherwise, have replaced simply choosing a complementary paint colour or wallpaper too. Accounts such as @ihavethisthingwithfloors have been set up purely focusing on great design features. This particular page (which has over 800k followers) shares other user photos of the weird and wonderful flooring they have found across the globe.
If you’re aiming to attract the younger clientele, these are features are worth considering.
At the end of the day, your restaurant needs to stand out for all the right reasons. Making use of smart interior design and a menu that’s on trend will help you reach younger generations of guests
Ignore the Instagram generation at your peril!
Colin Steven Adams, a graduate of Duncan of Jordanstone College of Art & Design, in Dundee, is the Interior Designer for SteamPunk Fit Out based in Perthshire in Scotland. They are retail and hospitality fit-out specialists, providing a full main contractor service nationwide from concept design and planning to interior fit-out on site – as well as putting those special finishing touches on at handover. Whilst they specialise in Restaurants, bars and retail outlets, they tackle any commercial project no matter the size.