Hospitality Highlights 5th March 2020
Online Travel Agencies (OTAs) are under fire over commission costs. Websites like Booking.com, Trivago and Expedia are being investigated for charging higher rates for hotels than originally thought. With some prices being more expensive for the customer than booking with the hotel directly. OTAs usually appear to have the best deals by comparison, offering certain features for free. But the accusation is they are inflating prices in other areas in order for themselves and the hotel to make a profit. The investigation is ongoing, see full story here.
McDonald’s creates a Shamrock Shake worth $100,000. The fast-food giant has revealed a special edition Shamrock Shake to celebrate the shakes 50th anniversary. The shake’s container has been made out of 18 carat gold and adorned with emeralds and diamonds. The Golden Shamrock Shake was actually created to raise money for Ronald McDonald House Charities. The auction on the RMHC eBay for charity page will be open until the 6th March, with all proceeds going to the charity. For the full story see here.
False or inaccurate online reviews wasting billions. A report from Trust Pilot has shown that fake reviews are influencing consumer spending but in a negative way. Once something consumers relied upon to understand the quality of a product or service. Consumers are now sceptical about them due to so many reviews either being wildly exaggerated, or patently false. Considering other consumers unreliable and expecting companies to create fake reviews to inflate the usefulness of their product or service. For the full story see here.
Restaurant industry braces itself for impact from coronavirus. With more and more cases of the coronavirus being reported in the United States and Europe, the restaurant industry is preparing itself for the challenges the infection may bring. Industry experts expect the virus will have a lasting impact on the industry, but things will return to normal once the contagion has passed. While many restaurants plan on remaining open, it’s also expected that delivery orders will increase as a result of people opting to stay in their homes instead of venturing out. See full story here.