Hospitality Highlights 6th March 2020
Papa John’s are ending the age-old tradition of ‘calling for a pizza’, at least from local branches. Customers will still be able to order their favourite food by telephone, but all orders will now go through a centralised call centre instead of that customer’s local branch. The move comes as part of the company’s new strategy “to improve operations and profits”. While the vast majority of pizza orders now come from online sources, telephone orders now only make up around 30% according to statistics provided by the company.
Best Western have extended the deadline for their loyalty rewards program by another two years. The scheme exists to provide incentives to those who travel domestically and internationally, then choose to stay at best Western Hotels. The change comes in the wake of coronavirus which has caused major disruption to travellers all over the world. The company hopes that the decision will stimulate travel again, once the virus has passed.
Marriot Hotels introduce sensory pods as part of their ‘Let Your Mind Travel’ campaign. The Marriott Al Forsan in Abu Dhabi will be the first Marriott Hotel to make use of the technology. The pods all not only create a relaxing experience for guests but will also allow them to travel (virtually) to various locations on Earth. Each experience will be multi-sensory, as guests experience the sights, sounds and scents of the famous locations that are emulated by the pods.
Fear of the coronavirus could give a surprise boost to the idea of ‘wellness travel’. Despite coronavirus causing disruption to the travel and hospitality industries respectively, wellness resorts may actually benefit from a rise in interest once the virus has been contained. The concept could offer an ‘antidote to the tension’, as health and wellbeing are now at the forefront of many people’s minds. For more information on how coronavirus could impact wellness travel see here.
What are your thoughts on the spread of coronavirus or any of the other stories from today’s briefing? Share them in the comments below.