Social Proof is the result of a deep-rooted psychological bias that implies trust in others. It’s the idea that the majority knows better so the best way to decide on something is to see what other people decided.
How to Encourage Meeting Room Bookings If your location sees many business and corporate travellers, there’s clearly a demand for access to meeting facilities. Even so, meeting rooms don’t get booked to their full potential in most hotels. To get the most out of the investment you’ve made in building meeting rooms and other […]
The Ultimate Bar and Restaurant Social Media Strategy The concept that people eat with their eyes has never been truer in our modern Digital Age. For those in the restaurant business, it means putting together a plate of food that looks as good as it tastes. In the digital world, it means posting pictures […]
How Hotel Balconies Are Revolutionising Hotel Marketing Digital marketing for the accommodation and hotel sector often focuses on additional features besides the core product. What does a particular hotel have that differentiates it from all of the other competitors in close proximity? Masterful marketers will monopolise these features, with their marketing campaigns focusing on whatever […]