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Content Marketing for Hotels

Content Markting for Hotels

When making their booking decisions, customers look at quality, brand value, what other’s have experienced, and what your hotel can offer. Your guests have an enormous freedom to choose – and you need to make sure that you’re showcasing your hotel at its best.

Business Travelers will look more at the services you offer such as the WiFi, the availability of quiet rooms and conference spaces, gym access and sports, parking and coffee.

Tourists are going to have a different focus, what are your facilities? What types of room are available? What’s going on in the local area? What food and beverage do you serve? Do you have a kids club? Do you allow pets?
They will be looking to see if your establishment fits their individual or family needs.

With Social Media and dedicated review sites influencing so many potential customers and allowing for research and recommendations at the push of a button or swipe of a finger, the frequency, quality and type of content a hotel posts is often what differentiates one brand from another in the mind of the customer.

Your Content Marketing Strategy needs to address these different issues in a clear, concise and entertaining manner. Having the right information readily available can make the difference between someone casually browsing or actually making a booking.

BENEFITS OF CONTENT MARKETING FOR HOTELS

  • Drive Direct Bookings
  • Improve Search Engine Ranking Positions
  • Educate Potential Guests
  • Support Local Community
  • Provide Value to Guests and Visitors
  • Strengthen Communication & Encourage Brand Loyalty
  • Generates Trust & Goodwill
  • Promote All Aspects of the Business
  • Encourage Business & Event Bookings
  • Promote Special Offers

OUR CONTENT MARKETING SERVICES FOR HOTELS

  • Articles & Blogs
  • Brochure & eBook Writing
  • Content Analysis & Strategy
  • Explainer Videos
  • Menus
  • Newsletter & Email Campaigns
  • Pitch Decks
  • Press Releases
  • Reports & Presentations
  • Website Copy

“With an abundance of energy and thorough subject knowledge, Virtual Solutions has helped our new business develop its social media presence. They continue to guide us on our journey with humour and tenacity; being flexible to our evolving needs. Can highly recommend.” 

Eliot Seaborn-Wren – The Carlton Hotel

CONTACT US TODAY TO DISCUSS CONTENT MARKETING FOR HOTELS


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