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Digital Marketing Strategy for Hotels

Digital Marketing Strategy for Hotels

Digital Marketing Strategy for Hotels

Make an impact online with our innovative Digital Marketing Strategies, designed to delight your Hotel guests.


Careful planning is at the heart of every hospitality venture, and when it comes to your marketing plan it’s no different. What works for a medium sized hotel may not be appropriate for a larger one, and the strategy required for a luxury resort will be completely different to the needs of a single boutique establishment.

You want to maximise your revenue, encourage more bookings, fill your beds all year round, and be the destination that people want to attend for special occasions and meetings. To do this, it’s vital that you are visible and make a positive impression, you need a hotel marketing plan that works for the needs of your hotel.

WHAT ARE THE BENEFITS OF a Digital Marketing Strategy for Hotels

  • Increased Occupancy Rates
  • Customer Retention
  • More Direct Bookings away from OTAs
  • Creates Meaningful Relationships with Target Audience
  • Increased Brand Visibility
  • Creates and Strengthens Bonds with the Local Community
  • Cultivates Brand Reputation
  • Establishes Trust
  • Ensures Online Business Survival
  • Reaches Customers on Mobile Devices
  • Helps You Optimise Your Website
  • Identifies and Utilises Your USPs
  • Allows You to Capitalise on Current Trends
  • Differentiates You from Your Competition
  • Effective Marketing of Offers, Loyalty Schemes and Promotions


OUR Digital Marketing Strategy for Hotels

A Standard Marketing Strategy for your Hotel from Virtual Solutions will include:

  • Vision and Mission Statement
  • Buyer Personas
  • Buyer Journey Mapping
  • Competitor Analysis
  • SWOT Analysis
  • PESTEL Analysis
  • Positioning Statement
  • Identification of KPIs
  • Recommended Marketing Channels
  • Social Media Strategy
  • Content Plan
  • Budget Forecast

Our Digital Marketing Services also include:

  • Email Marketing
  • Content Marketing
  • Multi-Channel Marketing
  • Smart Data & Analytic Marketing
  • Social Media Marketing & Advertising
  • Content Engagement
  • Brand Awareness & Visibility Outreach
  • Targeted Audience Promotion

“I rarely come across real creative talent who stand out like Virtual Solutions. Since working with Virtual Solutions, we have seen a dramatic increase in inbound leads, conversions and search engine rankings. It’s a pleasure working with them and I look forward to continue working with Dawn and the team as they enable our business to grow and reach a bigger market.”

Shev Walker

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