Digital Marketing Strategy for Hotels

Careful planning is at the heart of every hospitality venture, and when it comes to your marketing plan it’s no different. What works for a medium sized hotel may not be appropriate for a larger one, and the strategy required for a luxury resort will be completely different to the needs of a single boutique establishment.

You want to maximise your revenue, encourage more bookings, fill your beds all year round, and be the destination that people want to attend for special occasions and meetings. To do this, it’s vital that you are visible and make a positive impression, you need a hotel marketing plan that works for the needs of your hotel.

A Standard Marketing Strategy for your Hotel from Virtual Solutions will include:

• Vision and Mission Statement
• Buyer Personas
• Buyer Journey Mapping
• Competitor Analysis
• SWOT Analysis
• PESTEL Analysis
• Positioning Statement
• Identification of KPIs
• Recommended Marketing Channels
• Social Media Strategy
• Content Plan
• Budget Forecast

Our Digital Marketing Services also include:

• Email Marketing
• Content Marketing
• Multi-Channel Marketing
• Smart Data & Analytic Marketing
• Social Media Marketing & Advertising
• Content Engagement
• Brand Awareness & Visibility Outreach
• Targeted Audience Promotion