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Digital Marketing Strategy for Restaurants

Digital Marketing Strategy for Restaurants

Digital Marketing Strategy for Restaurants

Careful planning is at the heart of every restaurant venture, and when it comes to your marketing plan it’s no different. What works for a fine dining establishment may be completely inappropriate for a family orientated venue, and strategies that succeed for social gathering spots with lively loud music won’t work for those that want to create a romantic or intimate atmosphere.

You want people to eat your food – either in the restaurant, or as a take-away. You want to be the place people choose for their special occasions and nights out. Having the right strategy in place for your unique needs, you can’t leave this to chance – you need a restaurant marketing plan.

Our personalised services include the preparation and implementation of a Digital Marketing Strategy that will assist you in achieving its marketing goals.

Restaurant_digitalmarketingstrategy

We are Digital Marketing Experts, who will help you create a fresh approach to enhance your standings on social media, review and other relevant sites. We will help you connect with local customers as well as visitors, to ensure that your restaurant is in good standing with the local community and beyond.

We can even help you identify where your customers are online if you are unsure where you should be focusing your efforts.  We can organise virtual launch parties and PR campaigns to reach customers in a targeted and effective way.

We want your restaurant to grow in a way that is long-lasting, sustainable and memorable. We provide a clear work service – designed to cater to your specific needs and serve an exceptional digital experience to your diners.

BENEFITS OF a Digital Marketing Strategy for Restaurants

  • Increased Table Bookings, Walk-In Customers and Take-Away orders
  • Customer Retention
  • Creates Meaningful Relationships with Your Customers
  • Increased Brand Visibility and Positive Reputation
  • Creates and Strengthens Bonds with the Local Community
  • Establishes Trust
  • Ensures Online Business Survival
  • Reaches Customers on Mobile Devices
  • Helps You Optimise Your Website
  • Identifies and Utilises Your USPs (Unique Selling Points)
  • Allows You to Capitalise on Current Trends
  • Differentiates You from Your Competition
  • Effective Marketing of Regular Menu, Special Offers and Promotions
  • Helps Achievement of Brand Goals
  • Allows You to Analyse and Assess Your Current Market Strategy and Determine Effectiveness

OUR Digital Marketing Strategy for Restaurants

A Standard Marketing Strategy for your Restaurant from Virtual Solutions will include:

  • Vision and Mission Statement
  • Buyer Personas
  • Buyer Journey Mapping
  • Competitor Analysis
  • SWOT Analysis
  • PESTEL Analysis
  • Positioning Statement
  • Identification of KPIs
  • Recommended Marketing Channels
  • Social Media Strategy
  • Content Plan
  • Budget Forecast

Our Digital Marketing Services also include:

  • Email Marketing
  • Content Marketing
  • Multi-Channel Marketing
  • Smart Data & Analytic Marketing
  • Social Media Marketing & Advertising
  • Content Engagement
  • Brand Awareness & Visibility Outreach
  • Targeted Audience Promotion

“I rarely come across real creative talent who stand out like Virtual Solutions. Since working with Virtual Solutions, we have seen a dramatic increase in inbound leads, conversions and search engine rankings. It’s a pleasure working with them and I look forward to continue working with Dawn and the team as they enable our business to grow and reach a bigger market.”

Shev Walker

CONTACT US TODAY TO DISCUSS Digital Marketing Strategy for Restaurants