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SEO for Hotels

About Our Experts

SEO for Hotels

Generating leads, increasing visibility, obtaining more direct bookings, and bringing more customers to your business. Search Engine Optimisation for hotels is an essential tool that aids you in achieving these goals.

For your hotel marketing strategy to give you the biggest return on investment, your hotel SEO strategy is one of the key factors that you need to get right.

SEO is complex and constantly evolving as new technologies, changes to search engine algorithms and customer expectations influence the ways in which you need to perform.
It’s a discipline that combines data-driven strategies with a creative approach.

Our hotel SEO experts are highly trained and skilled, using the latest tools and techniques to deliver the high performing SEO strategies your hotel marketing plan needs to get ahead of the competition.

Whether you’re seeking to implement a local, nationwide or global strategy to increase your business, we are here to help you.

Benefits of SEO for Hotels

As a hospitality company, you are aware of the value of each visitor; and how important it is to maintain a good relationship with customers and potential customers.

A properly functioning and carefully considered Hotel SEO strategy can help your business:

  • Increase Website Traffic
  • Improve Your Ranking on Search Engine Results Pages (SERPs)
  • >Increase Profitability
  • Increase Brand Awareness
  • Establish Trust and Credibility of Your Brand
  • Improve Customer Loyalty
  • Enable Your Business to Stay Ahead of the Competition

Search engine optimisation is a long-term marketing solution which builds up your business presence online. It promotes your website and encourages organic results for long-lasting success.

Investing in a tailored hotel SEO Strategy is essential to grow your business, reduce short-term marketing costs and establish your brand as a leading venue that customers can trust.

Hotel SEO Stats

  • Over 71,000 searches are performed on Google every SECOND
  • 93% of all online experiences begin with a Search Engine
  • 61% of all companies named Growing SEO as their biggest priority
SEO for hotels
Google Mao Results Hotels
Hotel Keyword Ranking

Our SEO Services for Hotels

The development and implementation of your hotel SEO is dependant on your business goals. We will work with you to determine how your hotel marketing is performing and where your brand currently stands.

Once we have a firm understanding of your position, goals and audience, we will employ our SEO techniques to benefit your brand.

Our Services for Hotel SEO include:

  • Website Optimisation
  • Google My Business Page Management
  • Review Site and OTA Page Claiming & Optimisation
  • Local Citations
  • Link Building
  • Content Marketing
  • Local SEO
  • National SEO
  • International SEO
  • Mobile SEO
  • Technical SEO
  • Conversion Rate Optimisation
  • Local Digital PR
  • Competitor Analysis
  • Keyword Research
  • Content Marketing

Our Process

To implement your hotel SEO Strategy, we take a multi-stage approach that is specifically designed for your business needs.

Stage One: Research, Planning and Set-Up

Before anyone can start on their SEO – research, planning and the initial set-up needs to take place. We conduct a full audit of your current website, social media channels and other digital marketing efforts.

We take a deep dive into your online presence and current marketing strategies to create a carefully formulated plan that works with your business goals and needs.

We will discover which areas need immediate focus, which channels you should be posting on, and ensure that your Google My Business and review pages are claimed and completed with current and correct information.

Stage Two: Optimisation, Content Creation and Implementation

In the second stage of your hotel SEO strategy, we use the information we’ve collected to optimise your channels. This involves optimising meta descriptions and titles and building your internal link structure.

We work with you to determine the best content for your site and will assist you in creating high-quality content that is specifically targeted to appeal to your guests.

Making a positive impression on your visitors is essential, and we will help you position yourselves as a trusted authority with content that matches your Brand vision and values and gives your guests good reasons to become customers.

Stage Three: Continued Monitoring, Management and Reporting

Your hotel SEO is a long-term investment that can’t just be set and forgotten.

Our team of experts will continue to monitor and manage your performance, conducting variation (A/B) tests and ensuring that your SEO is performing at its best.

We will then provide you with regular updates, as well as access to a real-time dashboard, so you can see at any time how your strategies are performing and what we’re undertaking on your behalf.

During the initial set-up phase of the SEO process, we will provide training on the use of the dashboard so you know exactly what the data-streams mean and why they’re important to your strategies and overall business plan.

“With an abundance of energy and thorough subject knowledge, Virtual Solutions has helped our new business develop its social media presence. They continue to guide us on our journey with humour and tenacity; being flexible to our evolving needs. Can highly recommend.” 

Eliot Seaborn-Wren

Get SEO Services for Your Hotel


SEO stands for Search Engine Optimisation. It is the process of developing, adjusting or evolving your content to achieve a higher rank in search engine result pages (SERPs).

SEO and PPC (Pay Per Click) are two different disciplines that are encompassed by Search Engine Marketing (SEM). SEO focuses on establishing domain authority, organic (unpaid) brand affinity and improving the overall online presence of your business.
PPC targets prospects by demographic, behaviours and keywords.
The two processes work together, but the balance you need will depend on the specifics of your business and its goals.

On-Page SEO refers to the tactics used on or within a page to help it rank higher. It includes both the content of the page and the HTML source code.
On-Page SEO looks at areas including: Content, Internal Links, Header Tags, Keywords and the Alt & Title Tag.

SEO is an important asset when it comes to your online marketing strategy. It will help you improve your results in SERPs and drive organic traffic to your website and social media channels, as well as increase your overall visibility and customer recognition.