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Influencer Marketing for Hotels
About Our Experts
Digital Marketing Strategy
With so many venues and packages available, customers sometimes feel overwhelmed by the choices on offer, and look to others for ideas, inspiration and recommendations. The opinion of Influencers can make a measurable impact on how you’re seen by potential guests, and whether they book with your hotel or not.
When you connect with an influencer, you need to make sure they are the right fit for your hotel brand. You will only benefit if you have a strategic partnership with an Influencer who has integrity, is unbiased and honest, and who is aligned with your brand voice and values.
Influencer marketing for your hotel can generate increased visibility, credibility and the levels of trust in your brand with an audience who are highly motivated and meet your customer profile. Getting influencer marketing right can see increased interest, enquiries and bookings as a result.
We know how important it is to work with the right person to represent your brand. For single hotels, we assess the needs of the individual venue, and for chains, we look at the overall brand vision and the specific needs of each hotel. We then connect you with an appropriate Influencer, who has passed our strict vetting procedures.
Virtual Solutions take a pro-active approach to your influencer marketing, working with you and the Influencer before, during and after the campaign.
We will help you identify any issues, create action plans and learning points – and ensure that your hotel is represented by the influencer in an honest, authentic and encouraging light. We do not censor our influencers – but if they identify issues, we work with them and you to make improvements, so the Influencer will see your brand at its best.
OUR Influencer Marketing for Hotels
- Campaign Management
- Content Development
- Development of Creative Brief with Key Messages
- Event Management
- Experiential Marketing
- Fact Checking
- Influencer Strategy Development
- Public Relations
- Social Amplification
- Target Audience Research
- Vetting Influencers