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Restaurant Marketing Ideas for March

Restaurant Marketing Ideas for March

Restaurant Marketing Ideas for March

 

The rush of the New Year and business of January is out of the way, February is almost over and now it’s time to turn your thoughts to March, and all the fantastic ways you can promote your restaurant as well as introduce or reintroduce customers to your delicious dishes.

To help you with ideas and inspiration for new concepts, we’ve put together a list of event days celebrated around the world that you could connect with. Just remember though, you need to balance the needs of your audience, maintain customer expectations and your brand voice, and decide which elements of your business need to be focused on – and in what order.

It’s important to note that don’t involve yourself with everything. Only select the events that really make sense for your brand – they need to be relevant in some respect, whether that’s to the business directly, the venue, the location, the ingredients or the customers.

The following list covers events from the UK, US, Europe and beyond; it’s absolutely fine to get involved with most events, even if you’re not in the hosting country.

 

Restaurant Marketing Ideas for March:

  • Dechox: Go Choc-Free for March
  • National Nutrition Month
  • National Celery Month
  • National Flour Month
  • National Frozen Food Month
  • National Noodle Month
  • National Peanut Month
  • National Sauce Month
  • National Caffeine Awareness Month

Weekly Awareness Events in March:

  • British Pie Week – 2nd – 8th March
  • Eating Disorders Awareness Week – 2nd – 8th March
  • Salt Awareness Week – 9th – 15th March
  • National Butchers’ Week – 9th – 15th March
  • American Chocolate Week – 15th – 21st March
  • Nutrition and Hydration Week – 16th – 22nd March
  • National Agriculture Week – 22nd – 28th March

National Intergenerational Week – 23rd – 29th March

Our Recommendations for Getting Involved

If you’ve read the list carefully, you’ll have noticed a few items on there that aren’t related to food, and some that seem to be a bit random (we’re looking at you Mario Day), but this is where we explain the beauty of lateral thinking and carefully aligning your brand.

So Mario Day… MAR 10 (it really does read like Mario), why would we include this? Well, if you serve Italian cuisine, this famous Nintendo created character happens to be rather famously Italian – his favourite food is pasta (he’s also fond of pizza).
Likewise, if you’re operating a restaurant that caters to younger clients, gamers and pop culture – this is an observance you can make use of!

Okay so that explains Mario, what about Common Courtesy Day? What should you do with that? I’m pretty sure there’s not a server out there that hasn’t had to deal with difficult situations, promoting common courtesy and sharing examples of horrendous diner behaviour (without the identifying details) can show the human side of your business, give you a chance to promote your amazing staff, and encourage engagement from your audience!

Thinking outside of the box, whilst still remaining relevant, you can show the personality and human face of your brand, making it easier for people to connect with you!

But really though – don’t try and celebrate everything. When making your decisions you should:

  1. Only pick events that are relevant to your brand, business, vision and values.
  2. Only choose days that celebrate topics that will interest, engage or delight your customers
  3. Fully understand what the event is about before you get involved!

Ask yourself:

  1. Is the topic of the event consistent with the business vision, values and goals?
  2. Can you use your own brand voice to promote this?
  3. Does it make sense for your brand to be associating with this?
  4. Will this help highlight a part of the business? (Menu / Venue / History / Staff)
  5. Do you really understand the event and who it’s aimed at?
  6. Have there been any scandals or problems associated with the event that might reflect badly on your brand if you get involved?
  7. Are your customers going to want to get involved with your content?

Answering these will tell you what’s appropriate for you. If you’re not sure, then you’ve already got your answer – no, it’s got to check the boxes and be a good fit to be worth your time.

Keep your standards high, your posts regular and your content mixed up (video, images, blogs, sales posts) and give your customers reasons to keep coming back and getting involved!

If you’re struggling to find time or not sure how to manage your marketing, you get in touch with our Experts by booking a call and we’ll arrange a Coffee Call with you to help you determine what your marketing needs to hit that 5-star standard!

1st March

  • David’s Day
  • Peanut Butter Lover’s Day
  • Fruit Compote Day
  • Dadgum That’s Good Day
  • Pig Day

2nd March

  • Banana Cream / Crème Pie Day

3rd March

  • Time for a Cuppa
  • Cold Cuts Day
  • Mulled Wine Day
  • I Want You to Be Happy Day
  • Soup It Forward Day

4th March

  • Pound Cake Day
  • Snack Day

5th March

  • Cheese Doodle (Puff) Day
  • Absinthe Day

6th March

  • Frozen Food Day
  • Oreo Day
  • White Chocolate Cheesecake Day
  • Employee Appreciation Day

7th March

  • Cereal Day
  • Crown Roast of Pork Day
  • Be Heard Day
  • Plant Power Day

8th March

  • Peanut Cluster Day
  • International Women’s Day

9th March

  • Crabmeat Day
  • Meatball Day
  • Get Over It Day

10th March

  • Blueberry Popover Day
  • Pack Your Lunch Day
  • Ranch Dressing Day
  • Mario Day

11th March

  • Oatmeal-Nut Waffles Day
  • Worship of Tools Day
  • Registered Dietitian / Dietitian Nutritionist Day

12th March

  • International School Meals Day
  • Baked Scallops Day

13th March

  • Coconut Torte Day
  • Ginger Ale Day

14th March

  • Potato Chip Day
  • Reuben Sandwich Day
  • Pi Day
  • Write Down Your Story Day

15th March

  • Pears Hélène Day

16th March

  • Artichoke Heart Day
  • Everything You Do Is Right Day
  • Corn Dog Day

17th March

  • Patrick’s Day
  • Corned Beef and Cabbage Day

18th March

  • Biodiesel Day
  • Lacy Oatmeal Cookie Day
  • Sloppy Joe Day
  • Supreme Sacrifice Day

19th March

  • Poultry Day
  • Chocolate Caramel Day
  • Let’s Laugh Day

20th March

  • Ravioli Day
  • Bock Beer Day
  • World Flour Day

21st March

  • French Bread Day
  • Maple Syrup Saturday
  • California Strawberry Day
  • Healthy Fats Day
  • Common Courtesy Day

22nd March

  • World Water Day
  • Mother’s Day (UK)
  • Bavarian Crepes Day

23rd March

  • Chip and Dip Day
  • Chia Day
  • Melba Toast Day

24th March

  • National Agriculture Day (US)
  • Cheesesteak Day
  • Chocolate Covered Raisins Day
  • Cocktail Day

25th March

  • International Waffle Day
  • Lobster Newburg Day

26th March

  • Make Up Your Own Holiday Day
  • Spinach Day
  • Nougat Day

27th March

  • Spanish Paella Day
  • Joe Day

28th March

  • Something on a Stick Day
  • Black Forest Cake Day
  • Triglycerides Day

31st March

  • Tater Day
  • Clams on the Half Shell Day
  • Oranges and Lemons Day

29th March

  • Lemon Chiffon Cake Day
  • Daylight Savings Starts (UK) – Put the Clocks Forward

30th March

  • Turkey Neck Soup Day
  • I Am in Control Day
  • Virtual Vacation Day

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