How do you balance the current state of the hotel industry with online travel, reduced foreign travel and restrictions on room availability – yet still create a workable strategy that will maximise hotel revenue once customers start booking again? In a difficult global climate, planning ahead and being strategic with your assets is absolutely essential. [...]
How to Improve Brand Awareness of Your Hotel Brand awareness is essential, it’s the result of promoting your hotel and making potential customers aware of your location, the services you offer and the benefits of booking with your venue. It’s how you measure whether people are engaging with your hotel and making bookings. When you [...]
Staycations are local holidays, where guests stay within travelling distance of their homes and enjoy local activities and facilities. Due to COVID-19, there has been a resurgence in the number of people looking to enjoy a Staycation in 2020. Hotels can attract Staycation guests by promoting their facilities, restaurants, and unique experiences. With the current [...]
How Can Hotels Manage Social Distancing? Businesses in the UK are slowly beginning to open their doors again, and seeking hotel opening advice is a sensible step forward when it comes to how these hotels manage social distancing, increased focus on health and safety, and making sure that their guests are confident in the safety [...]
Running a hotel is a full-time commitment and to many hotelier’s, hospitality reputation management is something you do every day. You do it every time you interact with a customer, resolve a complaint or make a guest’s day. It involves every little intricacy of customer service and the seeds that are planted in their heads. [...]
What is Hotel Reputation Management? Hotels, no matter what size, operate on a global level. Your guests might come to you locally, but they could also be visiting from the furthest reaches of the planet. With so many choices available from direct hotel competitors to alternative accommodation such as that offered by Airbnb, understanding what [...]
Introduction The UK Hospitality Industry has seen some ups and downs in the previous year with only marginal occupancy growth in some areas and a weaker demand versus higher supply, and with Brexit causing uncertainty with international customers, especially European ones, 2019 was a difficult year. The number of people utilising the internet to research [...]
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