How to Make Your Boutique Hotel a Destination Location
What Actually is a Destination Location? What Defines a Boutique Hotel? Why is Luxury Important? How is the Market Changing? How will this affect your venue? What is Destination Marketing and Why Do You Need a Strategy? How Do You Differentiate Your Property from Your Competitors? Destination Marketing Strategies You Need to Know What Actually [...]
Using 360 Video in Hotel Marketing – Infographic
Using 360 Video in Hotel Marketing – Infographic With such intense competition in the hospitality industry nowadays, hotels need to be highly innovative in their marketing activities to distinguish themselves from the competition. Showcasing a few nice images on their website just doesn’t cut it anymore. They need fresh, engaging, absorbing content that will [...]
How Hotel Balconies Are Revolutionising Hotel Marketing
How Hotel Balconies Are Revolutionising Hotel Marketing Digital marketing for the accommodation and hotel sector often focuses on additional features besides the core product. What does a particular hotel have that differentiates it from all of the other competitors in close proximity? Masterful marketers will monopolise these features, with their marketing campaigns focusing on whatever […]
How to Choose the Best Hotel Digital Marketing Agency
Choosing the Best Hotel Digital Marketing Agency It’s a matter of fact that the digital world is deeply integrated into our everyday lives and that the way customers are dealing with companies has changed. Many businesses are now focusing their strategies on the customer, putting them at the heart of the message and [...]
20 Marketing Ideas for Hotels – Infographic
Competition among hotels can be fierce, and to be successful you’ll need a robust marketing plan. Here are 20 Marketing Ideas for your Hotel to help you fill beds, encourage repeat visits and build ties with your local community.
Digital Marketing Checklist for Hotels
From content marketing and social media strategies to reputation management and monitoring, it can be tough keeping up to date with all of the digital marketing techniques you should be using to promote your hotel online. We've put together a Digital Marketing Checklists for Hotels to make sure you're listed where you should be [...]
How To Market Your Hotel’s Special Event
Special Events can be held for any number of reasons – from celebrating your opening anniversary to engaging with the local community, to simply wanting to do something new to increase hotel bookings, there are thousands of different reasons and different events that hotels can hold. Whilst all of these may wildly differ in […]
5 Valuable Tips for Getting Your Marketing Absolutely Right.
Hotel Management isn’t something that’s planned out once, put into place and left – it’s a constant evolution of changing markets, expectations and balancing your daily duties to get it right. Getting your marketing right takes time, effort and a drive to do it properly. But when you hit your mark, and your guests […]