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Hospitality Reputation Management Case Study

Hospitality Reputation Management Case Study

Running a hotel is a full-time commitment and to many hotelier’s, hospitality reputation management is something you do every day. You do it every time you interact with a customer, resolve a complaint or make a guest’s day. It involves every little intricacy of customer service and the seeds that are planted in their heads. [...]
The Ultimate Guide to Hotel Reputation Management

The Ultimate Guide to Hotel Reputation Management

What is Hotel Reputation Management? Hotels, no matter what size, operate on a global level. Your guests might come to you locally, but they could also be visiting from the furthest reaches of the planet. With so many choices available from direct hotel competitors to alternative accommodation such as that offered by Airbnb, understanding what [...]
Developing A Clear 2020 Vision For Your Hotel Brand

Developing A Clear 2020 Vision For Your Hotel Brand

Introduction The UK Hospitality Industry has seen some ups and downs in the previous year with only marginal occupancy growth in some areas and a weaker demand versus higher supply, and with Brexit causing uncertainty with international customers, especially European ones, 2019 was a difficult year. The number of people utilising the internet to research [...]
13 Marketing Mistakes for Hotels

13 Marketing Mistakes for Hotels

DOWNLOAD OUR ROI WHITEPAPERMeasuring the effects of a digital marketing campaign isn’t always a clear-cut procedure. Digital marketing requires a more complex understanding of the different goals and ways to measure their performance. Understanding how to measure your efforts means you can maximise your Return on Investment. Download Now!
How to Make Your Boutique Hotel a Destination Location

How to Make Your Boutique Hotel a Destination Location

What Actually is a Destination Location? What Defines a Boutique Hotel? Why is Luxury Important? How is the Market Changing? How will this affect your venue? What is Destination Marketing and Why Do You Need a Strategy? How Do You Differentiate Your Property from Your Competitors? Destination Marketing Strategies You Need to Know What Actually [...]
Using 360 Video in Hotel Marketing – Infographic

Using 360 Video in Hotel Marketing – Infographic

Using 360 Video in Hotel Marketing – Infographic   With such intense competition in the hospitality industry nowadays, hotels need to be highly innovative in their marketing activities to distinguish themselves from the competition. Showcasing a few nice images on their website just doesn’t cut it anymore. They need fresh, engaging, absorbing content that will [...]
How Hotel Balconies Are Revolutionising Hotel Marketing

How Hotel Balconies Are Revolutionising Hotel Marketing

How Hotel Balconies Are Revolutionising Hotel Marketing Digital marketing for the accommodation and hotel sector often focuses on additional features besides the core product. What does a particular hotel have that differentiates it from all of the other competitors in close proximity? Masterful marketers will monopolise these features, with their marketing campaigns focusing on whatever […]