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Hospitality Highlights 3rd July 2020

Hospitality Highlights 3rd July 2020

News curated by Virtual Solutions The 4th July is being referred to as ‘Super Saturday’ after enthusiastic restaurant bookings. According to figures provided by online reservation platform Quandoo, over 44,000 orders have been recorded since the UK Government announced that the hospitality industry would be able to welcome sit down diners again from the 4th [...]
Hospitality Highlights 29th June 2020

Hospitality Highlights 29th June 2020

News curated by Virtual Solutions Europe’s hotel occupancy rate decreased significantly in May. According to data from STR, the occupancy rates fell from 82.3% to 13.3% during the month of May. This was due to hotels closing as a result of COVID-19. These figures are to be expected though, as hotels were mostly forced to [...]
Hospitality Highlights 26th June 2020

Hospitality Highlights 26th June 2020

News curated by Virtual Solutions Industry body UKHospitality welcomes the UK Government’s ‘pragmatic and flexible’ reopening guidance. It was announced on the 23rd June that the hospitality industry will begin the gradual process of reopening on the 4th July. UKHospitality have ‘warmly welcomed’ the Prime Minister’s statement and the subsequent guidance that has been released [...]
Hospitality Highlights 22nd June 2020

Hospitality Highlights 22nd June 2020

News curated by Virtual Solutions The UK Government has reduced the COVID-19 alert level from 4 to 3. This means that officially, the virus is now considered in ‘general circulation’ rather than actively spreading -and will ideally lead to a ‘gradual relaxation of restrictions’. The Government will be aiming to open up the hospitality industry [...]
Hospitality Highlights 19th June 2020

Hospitality Highlights 19th June 2020

News curated by Virtual Solutions Outcome of the 2-metre rule debate crucial to the future of hospitality. Since the coronavirus pandemic started health experts have advised people to stay within 2-metres of one another as this is considered a safe distance to prevent transmission of the virus. Keeping this rule will be difficult for those [...]
Hospitality Highlights 15th June 2020

Hospitality Highlights 15th June 2020

News curated by Virtual Solutions Prolonged travel restrictions could lead to nearly 3 million job losses in the tourism sector. The news comes as a result of COVID-19s impact on the industry and is according to data from the World Travel & Tourism Council (WTTC). The situation would be exacerbated by a second spike in [...]
Hospitality Highlights 12th June 2020

Hospitality Highlights 12th June 2020

News curated by Virtual Solutions UK Hospitality Industry will not open sooner than the 4th July. Business Secretary Alok Sharma has confirmed that the bars, hotels, and restaurants will not reopen until at least the 4th July. This will only be possible if the rate of infection remains low; some parts of the UK have [...]
How To Conduct A Marketing Audit

How To Conduct A Marketing Audit

How to Conduct a Marketing Audit A strong marketing plan makes all the difference to a hotel’s success, but this can only be achieved by conducting a thorough marketing audit. An audit involves a detailed analysis of a hotel’s current marketing activities, calculating the Return on Investment (ROI), and analysing costings and lessons learned throughout [...]
Hospitality Highlights 8th June 2020

Hospitality Highlights 8th June 2020

News curated by Virtual Solutions Restaurant chain Popeyes has revealed a new look and logo design. The popular restaurant chain has refreshed its classic logo, one that it’s had in place since 1972. The company, which had to close all its sites due to COVID-19, has also taken the opportunity to refresh the look of [...]
Hospitality Highlights 5th June 2020

Hospitality Highlights 5th June 2020

News curated by Virtual Solutions Online travel company Expedia is providing $275m (approx. £218m) to the hotel industry. Expedia are supplying funds to help the hotel industry recover from the impact of COVID-19 and hopes the money will allow its hotel partners some breathing room. The company helps hotels find customers online and its support [...]