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How to Improve Brand Awareness of Your Hotel

How to Improve Brand Awareness of Your Hotel

How to Improve Brand Awareness of Your Hotel Brand awareness is essential, it’s the result of promoting your hotel and making potential customers aware of your location, the services you offer and the benefits of booking with your venue. It’s how you measure whether people are engaging with your hotel and making bookings. When you [...]
How to Conduct a Marketing Audit

How to Conduct a Marketing Audit

How to Conduct a Marketing Audit A strong marketing plan makes all the difference to a hotel’s success, but this can only be achieved by conducting a thorough marketing audit. An audit involves a detailed analysis of a hotel’s current marketing activities, calculating the Return on Investment (ROI), and analysing costings and lessons learned throughout [...]
Hospitality Highlights 13th July 2020

Hospitality Highlights 13th July 2020

News curated by Virtual Solutions Over 50% of Americans are still uncomfortable with the idea of returning to restaurants and hotels. The information comes from a survey conducted by YouGov which shows that more than half of people in the US are still uneasy about COVID-19. The country has the world death rate in the [...]
Hospitality Highlights 10th July 2020

Hospitality Highlights 10th July 2020

News curated by Virtual Solutions The UK Government have announced a collection of measures to support businesses recovery. The hospitality industry will be supported by the latest recovery methods announced by Government officials. VAT will be reduced from 20% to 5% for six months, vouchers will offer a 50% reduction in food prices for every [...]
How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry

How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry

How is the COVID-19 Outbreak Impacting the Eco-friendly Food Packaging Industry Eco-friendly food packaging is a significant operational aspect that Food & Beverage (F&B) and Restaurants offering take-away services have been taking into consideration due to growing awareness of consumers to use recycled materials. According to some recent studies, consumers are paying more attention to [...]
Hospitality Highlights 6th July 2020

Hospitality Highlights 6th July 2020

News curated by Virtual Solutions Pubs taking part in the UK Government’s Test and Trace programme have been warned about data protection. Businesses taking part in the programme will need to collect customer data to make sure if the virus is detected; it can be traced back to the source. But pub owners have been [...]
Hospitality Highlights 3rd July 2020

Hospitality Highlights 3rd July 2020

News curated by Virtual Solutions The 4th July is being referred to as ‘Super Saturday’ after enthusiastic restaurant bookings. According to figures provided by online reservation platform Quandoo, over 44,000 orders have been recorded since the UK Government announced that the hospitality industry would be able to welcome sit down diners again from the 4th [...]
Hospitality Highlights 29th June 2020

Hospitality Highlights 29th June 2020

News curated by Virtual Solutions Europe’s hotel occupancy rate decreased significantly in May. According to data from STR, the occupancy rates fell from 82.3% to 13.3% during the month of May. This was due to hotels closing as a result of COVID-19. These figures are to be expected though, as hotels were mostly forced to [...]
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