Social Proof is the result of a deep-rooted psychological bias that implies trust in others. It’s the idea that the majority knows better so the best way to decide on something is to see what other people decided.
Food and Beverage Brands are competing in a market that is constantly changing. Whether it’s due to new technologies, new product ideas, or changes in customer opinion and expectation – there is always constant movement. If your brand isn’t ready to get involved and make an impact, your product could end up falling aside […]