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The Push for Sustainable Food Packaging

The Push for Sustainable Food Packaging

Sustainable Packaging

The Push for Sustainable Food Packaging

 

The demand for sustainable products and practices has been on the rise for some time now. In the food and beverage industry, this not only means looking for more sustainable ways to source and transport products, it also means using sustainable materials for food packaging.

 

The push for more sustainable products doesn’t just come from consumers who want products that are better for the environment. There has also been an increase in the number of laws mandating more sustainable practices for businesses.

 

If and when your brand does make this transition, it’s a good idea to let your customers know what steps you’re taking to be more sustainable. Obviously, electronic messaging is your best bet. From launching campaigns across social media touting your new environmentally friendly techniques to sending an email to your verified email list, there are many ways you can share your new philosophy with customers.

 

Let’s take a look at three trends that are helping to drive the shift toward food packaging options that are more sustainable.

 

Governments are Taking Action

 

Even if some businesses are not feeling pressure from their customers, governments around the world are starting to pass laws concerning the sustainability of products and their packaging. One good example is the many states and cities passing laws that either ban or attach a fee to plastic bag usage.

 

In other parts of the world, cities like Vancouver are passing laws to ban things like disposable cups, plastic straws, and plastic bags. The law is a part of Vancouver’s Zero Waste 2040 strategy, which is a plan to eliminate all solid waste in the city by the year 2040.

Corporations are Leading the Way

 

Laws are one of the main factors pushing toward a future with sustainable packaging, but some corporations are starting to take the lead even without governments urging them to do so. Large businesses recognize that their actions can have a significant impact on the environment, and they also see the potential to benefit from developing a reputation for being more environmentally friendly.

 

As one of the largest businesses in the world, McDonald’s offers a great example of a corporation that is making a shift toward packaging that is more sustainable. In January 2018, the fast food giant announced its intentions to reach a goal of 100% sustainable packaging by the year 2025.

 

Developing Sustainable Alternatives

With businesses, consumers and governments showing a commitment to move toward more sustainable products, the challenge now rests on developing packaging materials that can meet these goals. Using recycled materials is one obvious way to reduce waste in food packaging, but there are also new sustainable materials being developed.

 

As an example, great progress has been made with materials made from biopolymers. A biopolymer is a polymer made from living material and they could be a good alternative to many of petrochemical polymers commonly found in packaging.

 

It is only a matter of time before sustainable food packaging is more common than the materials currently in use. Both governments and consumers are pushing businesses to shift toward practices that are more sustainable. Along with that, forward-thinking businesses are already starting to move toward more sustainable packaging options.

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